Companies with growth ambitions all share the challenge of deciding which market(s) to approach next. As penetrating any additional market is associated with considerable investments and uncertainty, using a fact-based process for the selection can help accelerate the return on investment and mitigate the risk. The objective of the Ideal Market Profile tool and service from TBK Consult is to help software companies define a framework and a process for selecting the most appropriate geographical markets for expansion and growth.
“We get these questions again and again”, says Hans Peter Bech, CEO of TBK Consult Holding ApS. “Software-
The Ideal Market Profile is a description of those characteristics which are considered important demand indicators for the product in question. The Ideal Market is a market with a high density of Ideal Customers. The Ideal Market Profile will normally include the 10-20 most important characteristics, which will indicate a high density of Ideal Customers, an acceptable level of competitive pressure and an infrastructure available to operate the value chain.
The Ideal Market Profile Factsheet can be downloaded at http://www.tbkconsult.com/