Households with younger children are especially likely to value a kid-friendly menu and slightly more likely to value healthy menu choices than households with older children. Among households with kids under age 12, 39% of them say that a kid-friendly menu is always important when choosing a restaurant, and another 36% say that it is important most of the time. Among these households with young children, 25% of them say a restaurant having a menu that includes some healthy food choices is always important, and another 37% say it is important most of the time. Parents of kids who are age 12-17 also look for kid-friendly menus much of the time—24% say it’s important all of the time and another 27% say most of the time—and healthy food options, with 22% saying that is always important and 38% saying that’s important most of the time.
When rating casual-dining and family-dining brands among consumers who have children under age 18 and who are aware of each restaurant, Denny's ranks #1 in terms of the most people thinking it has a kid-friendly menu (60%) , followed by IHOP (51%), Steak n’ Shake (45%), Applebee’s (43%), and Big Boy (42%). The casual and family-dining restaurant brands that score best in terms of offering at least some “healthy food choices” among consumers with children under age 18 are Bonefish Grill (43%), and Applebee’s, Mimi’s Café and Olive Garden tied with 40% each. While Bonefish Grill scored the highest on healthy menu options, only 10% of people with kids under age 18 believe it has a kid-friendly menu, leaving Applebee’s the only brand in the segment that scores in the top five for both kid-friendly and offering healthy choices on the menu.
“Families with kids have many criteria to satisfy when they choose a restaurant,”
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