Households with younger children are especially likely to value a kid-friendly menu and slightly more likely to value healthy menu choices than households with older children. Among households with kids under age 12, 39% of them say that a kid-friendly menu is always important when choosing a restaurant, and another 36% say that it is important most of the time. Among these households with young children, 25% of them say a restaurant having a menu that includes some healthy food choices is always important, and another 37% say it is important most of the time. Parents of kids who are age 12-17 also look for kid-friendly menus much of the time—24% say it’s important all of the time and another 27% say most of the time—and healthy food options, with 22% saying that is always important and 38% saying that’s important most of the time.
When rating casual-dining and family-dining brands among consumers who have children under age 18 and who are aware of each restaurant, Denny's ranks #1 in terms of the most people thinking it has a kid-friendly menu (60%) , followed by IHOP (51%), Steak n’ Shake (45%), Applebee’s (43%), and Big Boy (42%). The casual and family-dining restaurant brands that score best in terms of offering at least some “healthy food choices” among consumers with children under age 18 are Bonefish Grill (43%), and Applebee’s, Mimi’s Café and Olive Garden tied with 40% each. While Bonefish Grill scored the highest on healthy menu options, only 10% of people with kids under age 18 believe it has a kid-friendly menu, leaving Applebee’s the only brand in the segment that scores in the top five for both kid-friendly and offering healthy choices on the menu.
“Families with kids have many criteria to satisfy when they choose a restaurant,”
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Restaurant DemandTracker, a new syndicated consumer research service from Consumer Edge Insight, provides an in-depth analysis each quarter of how key economic and secular factors impact restaurant demand and which brands are best-positioned to succeed. Data for the most recent Restaurant DemandTracker was collected in July 2012 via an online survey of over 3,100 US consumers, age 18 and over, designed and weighted to be representative of the US adult population that visit restaurants at least once per month. Some of the topics covered include economic factors driving changes in restaurant patronage, impact of health trends on overall patronage and by segment, changing demographic profiles of restaurant segment users, and numerous brand performance metrics. The research covers the quick-service, fast-casual, casual-dining, and fine-dining, and pizza-takeout segments in detail.
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Consumer Edge Insight LLC is a market research and consulting firm that helps clients who want to have deeper insight into how consumer behavior is changing around the world and how to profit from those changes. We help companies monitor key trends and develop strategies to enhance shareholder value. In the restaurant industry we have marketing partnerships with GuestMetrics, BlackBox Intelligence, and People Report. For further information, contact David Decker, firstname.lastname@example.org, or visit www.consumeredgeinsight.com