He carefully crafted a campaign for the popular crowdfunding site, allotting $5,000 to collection of samples, $10,000 to entry to major trade shows in New York City and Las Vegas, and $5,000 for the fulfillment of rewards for his backers—a total of $20,000 for the campaign to receive funding. Using their Facebook and Twitter accounts to promote the campaign, Duke & Winston encouraged backers to donate in increments of $25 to $2,500, with a custom reward for each donation.
Per the parameters of Kickstarter, each campaign has 30 days to hit their goal. If the goal is not hit, the campaign will not receive any funding. In Duke & Winston’s case, within 8 days of posting their “Refined Casual Gear for Gents, Made in the USA” Campaign, they have exceeded their $20,000 goal. With 21 days left until their campaign concludes, the brand is hopeful to raise even more than they had anticipated.
Olubodun states, “Its been amazing how people have been able to identify with my "How to make it in America" type hustle and have been pledging without even knowing me personally, some pledging thousands of dollars at a time. In the last 8 days, I have received countless phone calls and emails from Kickstarter backers that love my story (opening a store in my apartment and driving up and down the east coast in my van selling shirts). The whole experience has been very overwhelming and I am very appreciative of the chance I now have to grow Duke & Winston in a major way in 2013 thanks to pledges from fans all over the world.”
Duke & Winston hopes to use the funds raised from their Kickstarter campaign to expand the line, and attract wholesale buyers that will give the brand a national reach. To back Duke & Winston’s Kickstarter Campaign, visit http://www.kickstarter.com/
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To schedule an interview with Seun Olubodun of Duke & Winston, please contact Sara Shake of Exposed PR at 954.336.3275 or sara@xpsdpr.com.
Duke & Winston is an East Coast inspired lifestyle line for modern gentlemen and pets. Founded in 2009 by Seun Olubodun, Duke & Winston was named in honor of Seun’s bulldog Duke, and British Statesman Winston Churchill. Based in Philadelphia, PA, Duke & Winston low maintenance clothing for the well-dressed man and bulldog that appreciate timeless style with a distinct influence from Olubodun’s upbringing in the UK. Their collection includes graphic tees, hoodies, silk ties, and pet accessories. Access to the Duke & Winston showroom, located at 633 North 2nd Street Philadelphia, PA, is available by appointment by calling 267-639-5594. For more information, visit www.duke-winston.com, follow the brand on Facebook at facebook.com/
