Hill & Partners, Inc. brings Optos to American Academy of Optpmetry to annual meeting

Dec. 13, 2012 - PRLog -- Hill & Partners (http://hillpartners.com/), Inc. a full-service team of Branded Environment (http://hillpartners.com/about) specialists recently brought Optos, a leading retinal imaging company, to the American Academy of Optometry Meeting 2012, held October 24-26 at the Phoenix Convention Center in Arizona and to the American Academy of Ophthalmology Annual Meeting 2012, held November 10-13 at McCormick Place in Chicago.


The creative team (http://hillpartners.com/about/team) at Hill & Partners partnered with Optos to create a skillfully branded custom 40x40 exhibit displayed at both industry conferences highlighted by two 16 foot spherical shaped fabric walls which widely displayed images taken from the Optos retinal scanner devices.  A shimmering chandelier-like component made from a cylinder of silver string was suspended at the center of the walls, creating an abstract simulation of an eyeball.

The open flow of the branded environment allowed ample room for attendees to enter the exhibit, receive retina scans from the proprietary retinal device manufactured by Optos and then immediately review their scans on nearby viewing stations.  

An official AAO show Exhibitor Evaluation conducted by Competitive Edge, an exhibitor education firm, showed that the Optos exhibit designed and managed by Hill & Partners scored above average in all areas, including maximum scores for garnering attendee attention; effective corporate identity integration into the design; and effective product display.

In addition to the striking exhibit that captured great attention at both annual meetings, Hill & Partners was highly involved with Optos’ entire exhibit program, providing smaller, versatile versions of the 40x40 custom exhibit at shows including SECO, Vision Expo East, Vision Expo West, ASCRS, Vision Source NAM and Optometry’s Meeting.  

Hill & Partners’ branding expertise extends beyond the show floor; the firm consistently demonstrates its proficiency at mixing technology and vibrant imagery.  Hill & Partners has designed permanent installations at Optos corporate offices in Marlborough, MA, including a history wall that details the company’s origins and growth.  The full-service firm also provided the design, brand support and supplemental assistance for a recent Optos new product launch event.

“Through the use of inventive imagery we were able to showcase the products that have made Optos a leader in the retinal diagnostic industry,” said Michael McMahon, President and CEO of Hill & Partners, Inc.  “We place high value on our relationship with Optos and are gratified that they include us in all their branding needs.”

About Hill & Partners

H&P is a full-service team of Branded Environment (http://hillpartners.com/about) specialists with a network of skilled partners throughout the country and world. H&P has provided professional exhibit management services (http://hillpartners.com/services) that help clients manage and improve the results of their trade show exhibit (http://hillpartners.com/portfolio) program for over 17 years. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar.  Hill & Partners, established in 1995, has been named one of the Boston area's fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook (http://facebook.com/hillandpartners), Linkedin (http://www.linkedin.com/company/hill-&-partners) and Twitter (http://twitter.com/#!/hillandpartners).