PRLog - Dec. 13, 2012 - RENO, Nev. -- Reno, Nevada - The Association of International Product Marketing And Management (AIPMM) is the world's largest professional organization establishing standards of excellence and awarding certification credentials for product marketing and management professionals to demonstrate their level of expertise and operate at peak performance.
Startup Product Summit takes place in San Francisco on Thursday, February 7, 2013 at 600 Townsend Building. It follows the Product Innovation Leadership intensive on February 5 and 6, 2013 in San Francisco.
Therese Padilla, President of AIPMM, stated, "Too often people fall into managing products and product marketing responsibility without a foundation for success. The AIPMM provides on-going education, resources, and certification credentials for professionals seeking knowledge necessary to guide their products throughout the entire product lifecycle and advance their professional careers in all size companies, from startups to Fortune 500s."
Startup Product Summit is an outgrowth of the San Francisco Startup Product Talks monthly meetup community.
"We began talking about this Summit after observing that product roles are evolving beyond the product manager title. The tech community is recognizing that building products is not just about managing a set of features and specs, but rather thinking holistically about delivering a positive customer experience,"
AIPMM recognizes that members of startup product teams encounter challenges parallel to those innovating in established organizations, and has developed the Certified Innovation Leader credential to meet the changing needs of product professionals involved with product innovation in all size organizations.
About Startup Product Summit
Product as we knew it is blurring, but we haven’t yet nailed down the right words to describe its evolution. Startups are inspired by existing, successful companies to understand how to structure their team and culture, yet even these companies are grappling with understanding what product means in a new order of thinking. At startups, defined product roles often don’t come in until later, but a product is there from inception. So who shepherds products in the meantime? Who is responsible for making sure the product is a hit with customers? For figuring out how to sustain a business with it? For knowing when it’s time to retire an aspect of the product, or admit failure and try something new? At our first Startup Product Summit, our goal is to bring together everyone who touches product at a company to talk frankly about what product is and our shared role in making them a success. We’re structuring this conference in a format that reflects our belief that attendees’ experiences are just as important as the speakers’. Over the course of the day, we hope to see patterns emerge in our common understanding of product. We hope you’ll join us!
Thursday, February 7, 2013
8:30 AM - 4:30 PM
600 Townsend Building, San Francisco, CA
About Product Innovation Leadership 2 Day Intensive
The Product Innovation Leadership intensive takes place February 5 & 6, 2013 in San Francisco. It covers the innovation body of knowledge, aligned with the AIPMM ProdBOK®, explored in two categories: (1) those processes and activities associated with the Managed Front End that transforms needs and ideas into business cases for potentially viable product concepts and (2) New Product Development which uses a framework of execution stages and decision gates to transform concepts into products successfully launched to their target market. This course also prepares candidates for the Certified Innovation Leader (CIL®) exam.
About AIPMM Certified Innovation Leader (CIL)
The AIPMM Certified Innovation Leader (CIL) credential is for professionals who are driven to lead or participate in innovation efforts for gaining and maintaining competitive advantage. Certified Innovation Leaders understand and utilize every phase of the innovation process to produce goods and services that are successful in the global market place and provide maximum return on investment to the organization. In addition to innovation best practices, the CIL certification provides individuals and organizations with the knowledge, skills, and tools to strategically integrate and align organizational goals with a managed and purposeful innovation culture and process.
About The AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, strategic partners and sponsors by providing timely content, training, education, certification and professional networking opportunities.
The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today's environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications, eligibility to enroll in the Certification Programs. The Agile Certified Product Manager (ACPM), Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM), Certified Brand Manager (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
Association of International Product Marketing & Management
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Reno, Nevada 89521
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Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.