The report, “Unleash the Power of Employee Lifetime Value,” (http://www.businessresultsthroughpeople.org/
In the report, Dr. Mulhern introduces marketing leaders to the concept of “Employee Lifetime Value,” which demonstrates that an employee’s contribution to the success of an organization can be identified through a quantitative measure of long-term financial value. “This approach,” Mulhern said, “helps to realign employee value (and the many opportunities to increase it) as a critical, long-term investment in an organization, rather than merely a line-item cost.”
Dr. Mulhern suggests that marketing leaders can improve Employee Lifetime Value for their companies and their own marketing efforts by involving employees in the design of internal and external marketing initiatives, making sure internal and external messaging is clear and consistent, and by supporting company employee engagement programs.
To read the entire research summary, please visit The Forum’s website,
About the Forum: Business Results Through People
The Forum (www.BusinessResultsThroughPeople.org), affiliated with Northwestern University, is an organization for thought leadership advocating the most effective way business leaders create and sustain organizational value is through partnership with people.