Rade Digital helps resort celebrate new identity

Dec. 13, 2012 - PRLog -- On the eve of celebrating 10 years of working together, Rade Digital has launched a new website for local hotel, golf and spa, Ufford Park Woodbridge. The launch coincides with the adoption of new branding following the decision of the Aldous family, who have owned Ufford Park since 1991, to leave the Best Western group. The new site adopts a fresh, dynamic feel with stronger use of imagery and the inclusion of responsive design.

Marketing Director, Tarnia Robertson comments: “When we took the big decision to leave the Best Western Group we decided to rebrand and naturally needed to review and modernise our website in line with our new identity. We are delighted with the final results - it is fresh, user-friendly and gives the 'wow factor' we were looking for.”

When Colin Aldous asked for rebranding advice, Rade Digital introduced him to The Production House who created the new logo and branding which can be seen on the website and signs which welcome visitors to Ufford Park Woodbridge.

Working closely with the Ufford Park marketing team, Rade Digital has designed a new website which focuses on delivering an enhanced user experience. Responsive design allows the site to respond to the visitor’s device and screen size; ensuring customers receive the details they needs in a format that fits. Mobile users will encounter a fast loading site showing key information and simple navigation. Switch to an iPad and the layout adapts to include colourful photographs and detailed content.

“We have worked with Rade for almost a decade,” says Tarnia ”and would certainly compliment them on a job well done and have no hesitation in recommending them to other companies.”

Rade Digital is an independent web technology agency founded in 1996 and based in Hinton, near Southwold. We specialise in creating complex corporate and ecommerce websites with the aim of providing a premium online experience.

Visit http://www.rade.net to find out more about our award-winning web design and online marketing services.