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Reliance Group's Bigflix And Big Magic International Enter The U.S. Through Alliance With Dish

Offers South Asian Diaspora Unmatched Movie Catalogue And Entertainment Experience

FOR IMMEDIATE RELEASE

 
PRLog (Press Release) - Dec. 13, 2012 - Mumbai/New York/Englewood, CO, December, 12, 2012: Reliance Entertainment Digital’s Indian movie-on-demand service, BIGFLIX, and Reliance Broadcast Network’s variety entertainment channel, BIG MAGIC INTERNATIONAL, announced their tie up with DISH, the leading international pay-TV provider in the United States. This association is targeted at the burgeoning South Asian diaspora in the U.S., offering DISH customers a variety of BIGFLIX movies and handpicked properties from BIG MAGIC INTERNATIONAL.

BIGFLIX provides DISH customers with more than 1000 online movies in Hindi, Tamil, Telugu, Malayalam and Bengali. Users can login to www.bigflix.com with their DISH id to view the movies instantly. BIGFLIX offers the latest releases, timeless classics, dramas, romances, thrillers and action films, with plans to add up to 30 popular movie titles per month.

The programming on BIG MAGIC INTERNATIONAL ensures varied appeal with an eclectic mix of daily sitcoms, socio-mytho programs, crime shows, and dramas handpicked from BIG MAGIC India. The core USP of the channel is three fresh, 30-minute updates each day with the latest news from the Indian capital markets, coming straight from Bloomberg TV India.

Subscribers of DISH’s Hindi Mega programming package can enjoy this excellent entertainment package, tailored to suit their preferences, at no additional fee. BIGFLIX and BIG MAGIC INTERNATIONAL are also available as an add-on for $4.99 per month.

Commenting on the tie up, Manish Agarwal, CEO, Reliance Entertainment Digital said: “There is a huge dearth of a South Asian movies-on-demand destination in the U.S. DISH is one of the largest entertainment providers in the U.S. and the right partner for us to reach South Asians and showcase BIGFLIX’s extensive Indian movie catalogue. I am certain that through this association South Asians now shall be able to catch up on their favourite Indian movies at a click of a button.”

Speaking on the announcement, Tarun Katial, CEO, Reliance Broadcast Network Ltd. said: “Backed by the success that BIG MAGIC INTERNATIONAL has seen in Canada, we are excited to enter the United States. We are confident that the channel will resonate well with audiences, while offering an effective platform to marketers. We are progressing as planned, with our international expansion and growth strategy and look forward to continuing to deliver value to all our stakeholders.”

Speaking about the exclusive partnership, Andy LeCuyer, Vice President of programming at DISH, said: “We are pleased to become the nation’s exclusive provider of BIGFLIX and BIG MAGIC INTERNATIONAL. DISH is a leader in delivering TV channels from across India to those in the U.S. seeking news and entertainment from their home country, and the addition of this channel demonstrates our continued commitment to serve South Asian communities.”

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Tags:Reliance Entertainment Digital, BigFlix +, Reliance Broadcast Network, dish tv
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