The Elantra Sedan won in the small car category while the Sonata scored top marks for medium cars. The Equus beat out competitors like BMW and Mercedes to take first place in the luxury car segment. Additionally, Equus received the award for Best Model, and Hyundai ranked second overall in Total Value. Strategic Vision’s Total Value Index (TVI) reflects all aspects of perceived value; from quality, to economics to customer appeal.
Of the more than 350 new cars to compete for honors in their respective categories, Hyundai was recognized for its innovation in design and technology, value for money, and increase in overall quality. Strategic Vision is a research-based consultancy with more than 35 years of experience in understanding consumer decision-making processes for a variety of Fortune 100 clients, including most automotive manufacturers.
Total Value Scores are calculated by assessing two factors: Customer assessment of initial value, and customer evaluation of the complete ownership experience. Initial value was judged on total price paid by the consumer, manufacturer warranty coverage, expected trade-in value, expected affordability, expected durability, and expected operating costs. Innovation Factor Scores were also calculated for final judging, and reflect each car’s use of engaging, impactful, and innovative technologies.
Oxnard Hyundai is a proud member of the Conant Auto Retail Group (CAR Group), which holds a strong reputation among the automotive industry in California, representing such brands as Acura, Ford, Honda, Infiniti, Lincoln and now Hyundai.
Oxnard Hyundai is proud to serve the greater Ventura County. For more information about Oxnard Hyundai call 888-457-2051, visit (www.oxnardhyundai.com)
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Oxnard Hyundai is proud to serve the greater Ventura County area including: Camarillo, Moorpark, Newbury Park, Point Mugu Nawc, Point Hueneme, Santa Paula, Somis, Thousand Oaks, Ventura and Westlake Village.