PRLog - Dec. 12, 2012 - ST. GEORGE, Utah -- Project Purple is an initiative of The Herren Project, a non-profit foundation established by Chris Herren, former NBA basketball player, motivational speaker, author and sobriety advocate, that assists individuals and families struggling with addiction. Project Purple's goals are to create awareness and educate the public on the epidemic of substance abuse while encouraging teens and people of all ages to make good choices and stand up to drugs and alcohol. The program will also work to raise funds to provide effective treatment solutions for those who need assistance to overcome substance abuse issues.
The Project Purple concept was developed when Chris Herren, a former professional basketball player who struggled with substance abuse throughout his basketball career, spoke at a local high school and the front row of students were wearing purple shirts. After Chris shared his story, one of the purple shirts raised her hand and stood up to speak. As snickering and laughter could be heard in the auditorium, the student said, "Thank you Mr. Herren for validating what we do. We are the sober students of this high school and each year we take a pledge to not use drugs or alcohol." Chris was captured by the courage it took to not only stand up and share the symbolism of the purple shirts, but was inspired to make a difference amongst adolescents across the United States.
Join The Herren Project and our team as we stand up and "Go Purple" showing support for the fight against substance abuse. Together we can make a difference, celebrating life and supporting one another. For more information visit www.GoProjectPurple.org or www.theherrenproject.org.
Cord Beatty Stated: This is by far one of the most well thought out initiatives I have ever seen in bringing Anti-Drug and Alcohol Abuse and awareness to school children across the Nation. When asked by Chris if we would join his cause, we answered the call. We will bring this message to as many people who will listen to us as we can. We are so proud to be a part of such a great project. Thank you Chris and my hats off to you Brother!
Further Contact: email@example.com
Project Purple is an initiative of The Herren Project. All proceeds from the sale of Project Purple gear will benefit the mission, programs and services of The Herren Project. The Herren Project is a 501(c)3 non-profit organization.