PRLog - Dec. 12, 2012 - BOSTON, Mass. (Dec. 12, 2012) – Known for industry-leading precision craftsmanship and a dedication to premium high-performance bicycles, BMC Switzerland taps Verde PR & Consulting (http://www.verdepr.com/)
“Partnering with Verde is the ideal choice for BMC to help grow the brand in the U.S market,” said Karim Pine, General Manager of BMC Switzerland in the USA. “With innovative technology, a talented roster of sponsored riders and a steeped history in high-performance products at BMC, our aim is to build greater domestic brand awareness. Our Director of Marketing, Matt Heitmann, will work closely to leverage Verde’s knowledge of the bike industry to focus on strategy and execution in taking BMC to the next level.”
Setting the bar high with Swiss precision and attention, BMC builds and develops unique bikes to offer the perfect ride to discerning customers. Verde will implement strategy in line with BMC’s marketing goals to further promote the brand’s high-end road, mountain, and tri bikes and the rollout of new 2013 products in the U.S. Efforts will also hone in on BMC’s top-level offerings and athletes. Domestic sponsored riders include: mountain bike pro Stephen Ettinger (http://www.usacycling.org/
Verde will employ integrated brand communication strategies to support BMC’s sales, marketing and business-growth goals. Verde’s efforts will create broader reach and visibility around BMC’s high-production standards and highlight the competitive integrity of their team.
“Verde’s built a solid reputation in the cycling and outdoor active lifestyle markets over the past 11 years and with this experience, we’ve amassed strong capabilities to support BMC’s goals,” said Kristin Carpenter-Ogden (http://www.verdepr.com/
Verde PR celebrates its 11-year anniversary in 2013 and was founded in the active lifestyle, outdoors, cycling, snowsports, fitness, travel and sustainable-
To learn more about BMC, please visit http://www.bmc-
To learn more about Verde PR, please visit: http://www.verdepr.com.
About BMC Switzerland
The BMC Group consists of three brands: Bergamont, Stromer and BMC. We share the same passion for bikes as we do for sport and industry. We aim to please with our bikes, as your experience is our success, whether you need a time trial bike or kids' bike, an ebike or a downhill machine. That's what makes BMC Switzerland. For more about BMC Switzerland, visit: http://www.bmc-
About Verde PR & Consulting
With offices in Jackson, Wyo., Durango and Boulder, Colo., Verde PR & Consulting is a full-service brand communications, public relations, social/digital marketing, branding, content and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the active outdoor lifestyle industries of outdoor, bike, and snowsports, and also in the consumer electronics, pet, travel, and the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde PR, visit: http://www.verdepr.com.