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Follow on Google News | 5 Skin Care & Makeup Claims You Shouldn’t BelieveKnowing which claims are false or misleading can save consumers money. Paula Begoun and the Paula’s Choice Research Team present the top five cosmetics claims to ignore—and what to look for instead.
By: Paula's Choice 1. Hypoallergenic products are best for sensitive skin Why it’s meaningless: What to look for instead: If sensitive or allergy-prone skin is a concern, the #1 thing to look for are products that are free of irritants. The major irritants that show up in an astounding number of products are fragrance (both synthetic and natural fragrance are equally bad), alcohol (isopropyl or SD alcohol), and strong cleansing agents. Consult the Paula’s Choice Research Team’s list of the Best Products for Sensitive Skin for safe picks. 2. Have breakouts? Look for products labeled “non-comedogenic” Why it’s meaningless: What to look for instead: Because the ingredients that make a product feel creamy or look thick can cause breakouts and make skin feel greasy, those with oily or breakout-prone skin should look for products that have a liquid, gel, serum, or thin lotion consistency. These textures are less likely to clog pores or worsen breakouts. Check out effective products for oily, breakout-prone skin on CosmeticsCop.com. 3. “Dermatologist- Why it’s meaningless: What to look for instead: Forget dermatologist endorsements— 4. “Specially formulated for mature skin” Why it’s meaningless: What to look for instead: It’s all about the ingredients and following a consistent skin-care routine that addresses the needs of your skin type AND skin concerns, regardless of age. Check out Paula’s list of the Best Anti-Aging Products to get started on looking younger now! 5. Expensive doesn’t mean better! Paula and the Paula’s Choice Research Team have analyzed thousands of products over the past 30 years and can state without hesitation that there are good and bad products in all price ranges. Spending more doesn’t guarantee a better product; in fact, it often leads to a worse product. Find the best products, regardless of budget, with reviews on CosmeticsCop.com. ### Led by best-selling author and beauty expert Paula Begoun, the Paula’s Choice Research Team evaluates and reviews hundreds of skin-care and makeup products, in books such as Don’t Go to the Cosmetics Counter Without Me, and online at CosmeticsCop.com. Combining cosmetics industry knowledge and expertise, Paula and her team have developed the Paula’s Choice line of state-of-the- End
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