“The quality and economics of streaming video on mobile devices has improved radically, so our customers want it,” said Hugh Taylor, Senior Vice President at Ping Mobile. “At the same time, they want the impact of SMS text message advertising. Nothing works like SMS when it comes to getting the consumer’s attention. With text-to-video, we give our clients the best of both worlds.”
Ping’s updated text-to-video offering still includes a range of features from the initial program, including video/audio encoding and sizing to ensure the best possible experience for users, regardless of their device type and capabilities. In addition, a range of new features has been added, such as simple embedding in both Web sites and mobile applications, support for QR Codes, real-time playlist management, and support for ad-based business models.
Recent advances in mobile video, as well as a 20% year on year increase in mobile video use, have made the new service a natural fit for marketers. Brands used to be concerned about negative brand image issues that might arise from a poor quality mobile video experience, but with the ongoing improvements to both networks and technology, this is no longer an issue. With bandwidth and encoding costs now significantly lower, text-to-video is now possible with virtually every vertical and budget.
Ping’s Account Management team also includes several mobile video experts who are able to collaborate with brands and agencies on both campaign strategy and execution. “The level of mobile knowledge and experience that our Client Services experts hold is what truly sets Ping Mobile apart,” said Taylor. “Our clients know they’re getting invaluable help in crafting successful mobile campaigns, which is why they keep coming back.”
To find out more about Ping Mobile’s text-to-video service, please visit us at www.PingMobile.com or call 877-286-8360. For an instant demo, text ZAMM to 74642.
About Ping Mobile
Ping Mobile is a leading full-service mobile marketing agency (http://www.pingmobile.com) that combines outstanding client service with proprietary, world-class technologies. As one of the longest standing mobile marketing firms, Ping Mobile is known for an unmatched level of experience in the mobile space. The company has a track record of mobile marketing success and innovation with numerous major brands. Ping has the ability to create and manage sophisticated mobile campaigns that help brands interact with customers in a highly targeted and personalized way. www.pingmobile.com