As San Francisco is the anchor for the majority of the California wine market and New York the hub for leading wine importers, aligning the two cities reflects the totality of U.S. wine sales (66.6% domestic wine and 33.4% imported wine.*) Appropriate given that in 2011 the U.S. wine market became the second largest in the world at a value of $44 billion (347 million bottles sold), wine associations, wineries and growers have an ever growing need for the tools and resources both agencies offer to deliver exceptional results.
Bringing strategic marketing communications, social media & marketing savvy, creative events management, and branding expertise to the world of wine, spirits and gourmet food products, the two agencies have a track record of building and nurturing some of the leading brands in the U.S. wine market. These include, among others, Wente Family Estates, Boisset Family Estates, Purple Wine Company, Alto Adige Wines, Rías Baixas Albariño, and Winebow Imports.
With the objective to further client satisfaction and retention, as well as offer a more in-depth expertise within their respective suite of services, the alliance now offers clients greater reach and access across the country and a proven history. In 2013, Cornerstone Communications will commemorate its 23rd anniversary and Charles Communications Associates will celebrate its 10th.
Marsha Palanci, Cornerstone Founder and CEO commented, “With Cornerstone’
Kimberly Charles, Founder of Charles Communications Associates said of the alliance, “I’ve had great respect for Marsha and her company over the past 20 years. We collaborated historically on marketing programs and given our keen interest and expertise in both domestic and imported wines, we are pleased to be able to offer our clients a strong on-the-ground team in the media capital of the world.”
For more information on the two agencies, visit cornerstonepr.com and charlescomm.com or view their Twitter accounts at @marshapalanci (https://twitter.com/
*Source: Gomberg & Fredrikson Annual Wine Industry Review