Carlsbad, Calif. - December 10, 2012- Businessfriend, a startup internet company based in southern California, has been ambitiously preparing their product, www.businessfriend.com, for consumption and contention in the social media arena.
Founded in the later months of 2011, the team of ten began development and design of their new vision for professional networking based on what they felt was lacking in the industry. One year later, they’ve added just one other team member and quietly launched their Beta site in June.
“When you have a site that’s dedicated as much to social identity as it is to professional productivity, you want to be sure you achieve a good balance,” says Freddie Pierce, the VP of Product Development. “Young professionals and experienced professionals have different needs and desires and we’re trying to accommodate all of that.”
While still in the first stages of funding, Businessfriend has no misgivings about going up against well-funded and well-staffed public companies.
“We get it. We’re going up against social media giants at home and abroad. That’s what fuels us,” says Rhonda Marable, the Communications Director for the startup. “There’s always room for something new at the table and I think we’re bringing that. “
“By Christmas, we’re going to begin active testing of our recruitment tools to be launched and marketed in early 2013. Businessfriend Jobs is going to be a major game-changer next year,” says Freddie.
“We’re working with hiring managers and a variety of companies to make sure that we get our recruitment manager right,” Rhonda adds. “I have 2500 free job posts to give away and I’m not afraid to use them. Especially here in San Diego.”
For more information about Businessfriend, please visit www.businessfriend.com