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Folklory collection epitomizes the rich culture, tradition across GCC

Folklory collection epitomizes the rich culture, tradition across GCC

Dec. 11, 2012 - PRLog -- Folklory collection epitomizes the rich culture, tradition across

From art & poetry to falconry & fishing to pearling, GCC boasts of a deep-rooted culture and tradition that has made it truly unique in its own inimitable way. Over the years, generations have been amazed at the rich culture and heritage on offer across the region. Celebrating this unique culture and heritage, Rasasi Perfumes – one of the leading names in the regional olfactory milieu – has announced the launch of Folklory collection that perfectly embodies this unique facet of GCC.

An Oriental collection designed for women. Folklory symbolizes tradition and is set to unravel a fascinating journey into the extraordinary culture across the GCC region.

Conceptualized as an olfactive voyage in two variants, Folklory Al Ward [Pink] and Folklory Al Akhdar [Green] is truly traditional yet contemporary for that special occasion – and is set to become a perfect adornment for Arab nationals and expatriates.

Mr. Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “As a company, we always were in awe of the rich culture and tradition on offer in the GCC states. With our Research & Development team, we thought of conceptualizing a perfume collection which truly reflects this rich heritage.”

Folklory Al Ward opens with luminous notes of Peach & Orange Flower, then evolves through a comforting heart combining Rose, Jasmine and Lily of Valley and the unique character of the trail is provided by Patchouli, Musk, Vanilla, Amber & Oudh. On the other hand, the Al Akhdar range comes with the top note of Cardamom & Orange Flower, cascading down to Bulgarian Rose and culminating with a core base of Amber, Honey, Benzoin, Oudh and Sandalwood.

Creating a perfect harmony with the theme, Folklory gives an authentic feel with its unique packaging. The stone studded bottle, decorated in an attractive outer box gives it the character that it so proudly symbolizes. Rasasi has a rich portfolio of fragrances designed to preferences of everyone – including Royalty to the Common Man in over 60 countries across the globe.

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About Rasasi Perfumes Industry LLC

Rasasi Perfumes Industry LLC, a family owned business, was founded in 1979 in Dubai. Over the last three decades, the company has build on solid foundation of pioneering entrepreneurial vigor creating some of the best and the most exclusive fragrances which have established a worldwide reputation for quality, luxury and elegance.

Rasasi operates over 125 elegantly-designed unique, dedicated showrooms at leading malls and prime market locations across the GCC. Rasasi operates a state-of-the-art manufacturing facility in Jebel Ali Free Zone in Dubai and its products are exported to more than 60 countries across the globe through a strong distribution network.

Issued by Landmark PR & Event Management

For press information contact:

Shadi Abou Assi          Khaled Abou Hichme

Account Director          Account Manager

Tel.: +971 4 3912547          Tel.: +971 4 3912144

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