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CanadaTravels.com extends partnership with bubblebox:media

WD World Travel, a leader in both domestic and international corporate and leisure travel, has re-selected bubblebox:media, the Vancouver-based vendor of Intelligent Email Marketing and Triggered Messaging software.

 
PRLog - Dec. 10, 2012 - WD World Travel, a leader in both domestic and international corporate and leisure travel, has re-selected bubblebox:media, the Vancouver-based vendor of Intelligent Email Marketing and Triggered Messaging software. WD World Travel will take advantage of bubblebox:media’s revolutionary EasyEditor to speed up the campaign deployment process.

VANCOUVER, Canada – bubblebox:media, a specialist in enabling intelligent permission-based email marketing, has been re-appointed by WD World Travel, an international travel management company meeting the travel requirements of both business and leisure clients. bubblebox:media has deployed it’s advanced email marketing platform – bubblebox:mailer. The ‘no HTML skills required’ EasyEditor was an influencing factor in their decision to continue their relationship.

CanadaTravel.com is their flagship online travel website. It delivers highly competitive hotel and flight packages, vacation flights, car rentals, hotels and vacation rentals through to world-wide cruise itineraries. Their email marketing strategy is an extension of their website presence as they drive subscribers back to key offers and products available.

President of Operations at WD World Travel, Rob Durant said “CanadaTravels.com is developing at a rapid rate. The great offers and destinations found on our website are supported by our world class customer service team. It is important we work with a supplier that has the same philosophy to supporting their clients. Since April 2011, bubblebox:media have delivered invaluable advice to help increase the inbox placement of our emails. We are now confident that our newsletter subscribers are able to receive emails delivered to their inbox”.

The results speak for themselves. A recent campaign using bubblebox:media’s easy to use email marketing platform – bubblebox:mailer – generated a 38% open-rate and 7.5% click-rate. The ability to ReMail clients whom have not clicked or opened a recent campaign helps to drive additional revenues with minimal or no effort required on the part of WD World Travel. Going forward CanadaTravels.com aims to deliver more regular and relevant content to its subscribers.

Rob continued: “It is important that we continue to deliver the "best" customer service in the industry. We have invested heavily in our technology infrastructure to ensure we offer this high service level at a competitive price. The bubblebox:mailer platform allows us to negate the requirement for skilled HTML resource. The EasyEditor™ allows us the flexibility to design email templates that are powerful and quick to deploy. In addition, bubblebox:media are always at the end of the phone to help advise on ‘Best Practice’ techniques to great effect. bubblebox:media are an extension of our marketing team”.

Tracey Gordon, Client Services Director of bubblebox:media, said: “We’re proud of our continued business relationship with WD World Travel. We have seen their website develop in a very positive manner. We enjoy helping the CanadaTravels.com marketing team improve the email marketing messages they deploy to maximize inbox placement and gain the highest returns possible. We continue to increase the functionality of the technologies we deploy. Ease of use coupled by powerful features make it more and more efficient for our clients to deploy more frequent and relevant campaigns. We are excited and continue to enjoy a productive relationship”.

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About bubblebox:media


bubblebox:media provide intelligent email marketing and triggered messaging solutions. Easy to use email tools combined with a real-time cart recovery platform increases customer engagement and their life-time value. Either through the technology we provide or as a fully managed service we enable our clients to achieve high returns from the use of email as a vital revenue generator. bubblebox:media has attracted many well known brands across North America and continues to deliver innovative technology and campaigns for and on behalf of its clients.

About WD World Travel

WD World Travel is an international travel management company dedicated to meeting the business and professional needs of our clients while providing exceptional personal service.  Established in 1992, WD World Travel developed the company on the principle of providing superior customer service, based on client needs. Specializing in corporate travel, WD World Travel has become a leader in customer satisfaction in this arena. With over 100 years of industry travel experience, our WD World Travel team consists of highly qualified consultants who are experienced in both domestic and international ticketing.

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