“Our ultimate goal is to ensure that our customers have the best possible car shopping experience available in Colorado both online an in stores,” said says Tim Green, Sales Manager at McDonald Automotive Group “and our new Spanish section of our site will help use achieve that goal.”
The Volkswagen customer base is large and diverse, and at McDonald Volkswagen we strive to offer our large inventory and professional services that appeal to the ever-changing multicultural face of America.
Statistics show that the Spanish-speaking population is rapidly increasing, up to 43 percent between 2000 and 2010. The Hispanic community constitutes 16 percent of the country’s residents and is the largest ethnic group. And because Hispanics are far more engage online than primary English speakers, offering Spanish-language website is an essential element of the McDonald Volkswagen online experience.
“The Spanish pages underscore our focus on these important Hispanic customers by giving them a positive online environment,”
To access the Spanish site, simply visit http://www.mcdonaldvw.com/
About McDonald Volkswagen:
The McDonald Family has been selling and servicing Volkswagen's from the Littleton location since 1965. Today, with three sons by his side, Douglas McDonald and his family own and operate some of the largest and fastest growing Volkswagen dealerships in the United States. In addition, Douglas McDonald has served as chairman, vice-chairman and district director for the Colorado Automobile Dealers Association and chairman of the National Volkswagen Dealer Council. In 1991, Time Magazine, in cooperation with the National Automobile Dealers Association, honored him with the Quality Dealer Award. McDonald Automotive Group shares their success with the community by supporting many charities and clubs, including the Cystic Fibrosis Foundation with an annual golf tournament. (www.mcdonaldvw.com)