With Santa and his helpers looking for stocking fillers and festive treats, Dan Murphy’s has a hot dozen for Christmas 2012.
This year’s new comer to the drinks list is alcoholic ginger beer. It joins cider and Prosecco which have been rocketing up the sales charts over the past couple of years. Dan Murphy’s Buyer, Adam Jenkins says in the past two years there has been a staggering 200% increase in cider sales and while off a small base, Prosecco has grown at just over 200% in the past 12 months. Dan Murphy’s hot 12 are below:
1. Cider. Crisp and refreshing cider has been popular in the UK for years and in recent times it has made its way into the hearts of Australians. Dan Murphy’s offers a huge choice with almost 100 different ciders available. Try the James Squire Orchard Crush Apple Cider $5.99 per 500ml bottle; or if you want a different flavour what about Kopparberg Pear Cider from Sweden, $5.90 per 500ml bottle. For something closer to home try the Coldstream Apple Cider $9.99 for a four pack. Or to impress the 1.5litre magnum of Herrljunga +46 Pear Cider makes a statement $14.99.
2. Alcoholic Ginger Beer. Perfect with ice and a slice, alcoholic ginger beer is the traditional old-new drink of the summer – try Stones Alcoholic Ginger Beer $14.90 in a six pack or the leading UK selling Crabbies four pack $15.99. For a local twist there’s Blue Tongue under $15 for a six pack.
3. Craft Beer. No gathering is complete without a six pack. According to the Dan Murphy’s team, when people talk beer these days they are interested in craft – beers made in smaller batches by master brewers. Some of the favourites for the summer are the new Sail and Anchor Monkey’s Fist Pale Ale $13.90 in a four pack or Tasmania’s Cascade Brewery’s Blonde Original Wheat Beer $15.90 per six pack.
4. Champagne. Nothing says celebrate like the pop of a Champagne cork. A new comer, made exclusively for the Australian palate Champagne Duperrey is fast becoming one of the country’s favourites. Try NV Champagne Duperrey Premier Cru Brut $44.99 NV, Duperrey Rosé Champagne $44.99 or 2005 Duperrey Vintage Champagne $59.99.
5. Prosecco. Another one of the ‘in’ drinks with sales in Dan Murphy’s jumping by just over 200% in the past year. If you want an authentic Italian version try the Borgo SanLeo Prosecco $9.40 or a great Australian example is Chrismont La Zona $22.99 from Victoria’s King Valley.
6. Matured wines. With over 30,000 bottles of aged wine in their Cellar, Dan Murphy’s is the country’s specialist wine retailer. For the wine lover in your life why not splash out on one of the rarest bottles of wine in Australia - Penfolds Grange 1952 for $30,000? For the not so serious there is always one of the vintage 2007 wines Dan Murphys’ released from their cellar this year, prices start from $16.90 for a single bottle.
7. Flavoured Spirits. Why not try a Captain Morgan Spiced Rum? Rich golden rum from Jamaica with a hint of Asian five spice $33.90. Bailey’s has been a home bar staple for decades, now try their new Christmas classic, Baileys Irish Cream Orange Truffle, rich orange chocolate blended with traditional Baileys $28.99.
8. Single Malt. At nearly $500 per bottle the Glenfiddich 30 Year Old Single Malt Whiskey is a serious drop. Thirty years maturing in the finest Sherry and Bourbon casks have produced an extremely complex Scotch. For the more modest budget try Glen Moray Classic Single Malt Scotch for $37.90.
9. Gin and Tequila. The base for many great cocktails, ensure there is a bottle of Bombay Sapphire Gin $39.80 in the cupboard. As Mexican food takes its place on the global stage Tequila is standing with it. Milagro distillery grow their own Blue Agave before roasting them in clay ovens before triple distilling and ageing in French oak. Try Milagro Select Barrel Reserve Silver Tequila $99.90.
10. Sangria. All things Spanish are on trend and with Sangria options from $5.99 for a
1 litre bottle of Plaza Real through to $21.99 for 1.5 litre Cruz Garcia Real Sangria – Dan Murphy’s has it covered. Of course you can always blend your own with a great bottle of Australian red, lemonade and fresh fruit. The recipe for Sangria and other cocktails are available on the Dan Murphy’s Christmas Hall through their website www.danmurphys.com.au
11. Something sweet to finish. If there’s Christmas pudding being served then it is almost compulsory to have something sweet to serve alongside it. Try Australia’s perennial favourite, De Bortoli Noble One $28.99 for 375ml. If you’re feeling old-school, then a Blandy’s Madeira from Portugal is a great option $29.99.
12. Click & Collect. The key to entertaining is to make it as easy as possible – that’s why the final option in the Dan Murphy’s dozen is online ordering, even from mobile. Just visit the website and collect your order from your nearest store within two hours.
About Dan Murphy’s
Since opening its first store in 1952, Dan Murphy’s has grown into Australia’s leading liquor retail outlet with more than 160 stores. Every Dan Murphy’s store carries more than 3,500 products, including hundreds of spirits, beers, and wines. Whatever you’re looking for you’ll find it at Dan Murphy’s, and you’ll find an experienced, passionate Fine Wine Manager to help you select the perfect wine for every occasion and budget. In 2012 Dan Murphy’s was named BRW Outstanding Retailer of the Year in recognition of its innovation and customer service. In the spirit of that award late in 2012 Dan Murphy’s launched Click & Collect giving shoppers the ability to place orders online to collect from store with a two hour turn around.
For more information and images please contact:
Phoebe Jamieson, Dig Marketing Group 0451 971 979 firstname.lastname@example.org
Nicola McConnell, Dig Marketing Gr