Leading Australian liquor retailer Dan Murphy’s has launched ‘Click & Collect’, a new service which allows shoppers to order online and pick up their drinks from their nearest store in only two hours.
Click & Collect comes just 18 months after Dan Murphy’s began online sales, with web functionality upgraded to support orders placed via mobile devices.
Australians are more likely than ever to shop online. PwC and Frost & Sullivan released figures earlier this year showing a record 53% of Australian consumers buying online. They predicted that online shopping in Australia will increase by 17.9% in 2012. On the drinks side, global consumer research agency Wine Intelligence says 16% of Australian regular wine drinkers have purchased wine online in the past six months, a 4% increase over 2010.
Martin Smith, Dan Murphy’s General Manager, says: “Our Click & Collect service is all about making our customers’ lives that little bit easier by offering multiple ways to shop – be that online, on the phone or in-store.
“We’re pleased to have been able to launch Click & Collect in time for Christmas, because we know that this time of year is frantic for our customers. Our online store now provides Australians with more choice – they can purchase the spirits, wine and beer they need this festive season and choose to either pick it up from their local store or have it delivered. What’s more they easily access this service from their PC, tablet or mobile device. ”
Click & Collect was introduced in NSW, QLD, VIC, SA, WA and the ACT after a successful trial in South Australia. New Dan Murphy’s stores are being designed to include a dedicated ‘Click & Collect’ zone where customers can pick up their online orders, making collection even quicker as they don’t have to go through a checkout.
Pop in to our Sydney PopUp stores!
Dan Murphy’s will be hitting the streets of Sydney for the first time ever this month, to show shoppers just how flexible their online ordering options are. Over four days, Dan Murphy’s will be roving between two CBD locations to take online orders, which shoppers can then collect from their local store or choose to have delivered.
· Tuesday 11 December 2012, 7.30am – 7.30 pm - Wynyard Park
· Wednesday 12 December 2012, 7.30am – 7.30 pm - First Fleet Park, Circular Quay
· Thursday 13 December 2012, 7.30am – 7.30 pm - First Fleet Park, Circular Quay
· Friday 14 December 2012, 7.30am – 7.30 pm - Wynyard Park
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About Dan Murphy’s
Since opening its first store in 1952, Dan Murphy’s has grown into Australia’s leading liquor retail outlet with more than 160 stores. Every Dan Murphy’s store carries more than 3,000 spirits, beers, and wines. Whatever you’re looking for you’ll find it at Dan Murphy’s, and you’ll find an experienced, passionate Fine Wine Manager to help you select the perfect wine. In 2012 Dan Murphy’s was named BRW Outstanding Retailer of the Year in recognition of its innovation and customer service. In the spirit of that award late in 2012 Dan Murphy’s launched Click & Collect giving shoppers the ability to place orders online to collect from store with a two hour turn around.