brayola is an online service that helps women find the right bra without having a “fit”. They look to solve the shopping issues women face when it comes to buying a bra with the core value of making bra shopping fun and easy for everyone.
“We were looking for a way to bring visual entertainment to our website while also educating visitors about our service,” says Orit Hashay, founder and CEO of brayola, “with the popularity of websites like Youtube and video sharing, it was only natural that we looked to create a video for our brayola community.”
Using Epipheo, a video-production service, brayola chose to have a comical video created for them using cartoon-drawn characters to show that the company likes to incorporate a more playful attitude in their everyday image.
“We’ve always made it important to show our community of social media followers and brayola members that, not only is it enjoyable to shop with us, but we also like to have fun as a company, “ Hashay explains. “You can see this throughout the brayola brand, whether it’s tweeting funny articles or posting inspirational messages on our Facebook page.”
The company will continue to use interactive tools, like the newly launched informational video on their website. “Who knows what the future may hold, but we will continue to build our product to make the brayola experience that much more enjoyable, starting with this new video,” says Hashay as a final note.
brayola’s informational video is now available for viewing on their website’s homepage, located at http://brayola.com.
Tel Aviv, Israel 63518
Ph: +1 781-413-6858