After an increase in traffic coming from mobile, Red Letter Days felt it was the right time to create their mobile site to connect with users on the move. In fact, research by Ofcom shows that 39% of adults now own a smartphone – a 12% increase from 2010*. The mobile site complements the gift experience providers’ TV campaign, allowing visitors to browse with ease anytime, anywhere.
“The Red Letter Days mobile site means it’s now even easier to buy that perfect gift,” comments Head of Online, Joshna Patel. “We’re all constantly on our mobile phones these days so the site allows customers to get some of the very best deals on experience days, right at their fingertips.”
The mobile site will include the same features as the desktop version, with easy-to-find categories and gift ideas for every occasion. It also means savvy shoppers will never miss out on great savings on gift experiences with the latest deals updated every day.
“Many of us just don’t have the time to sit at a computer screen, so it’s more important than ever to reach out to people in as many ways as possible,” Joshna continues. “Our mobile site gives users the chance to browse thousands of experiences whether on their way home from work, travelling on the bus or whilst having a coffee.”
See it in action next time you visit www.redletterdays.co.uk from any mobile phone.
Notes to Editors:
*According to Ofcom’s Communications Market Report 2012: http://consumers.ofcom.org.uk/
About Red Letter Days
Red Letter Days was set up in 1989, pioneering the concept of giving memorable experiences as gifts. Since then, Red Letter Days has gone from strength to strength with thousands of experiences available across the UK with something to suit every taste, occasion and budget.
Experiences from Red Letter Days make everyday life that little bit more special and really put a smile on people’s faces – whether it’s a pampering day at a luxury spa or an exhilarating ride in an F1 car. If you’re looking for an individual gift or an experience to share with friends or family, there are a wide range of unforgettable experiences to choose from.
Elite entrepreneurs Peter Jones and Theo Paphitis are joint owners of the company. Find more information about Red Letter Days by visiting www.redletterdays.co.uk.