Best Western India Appoints Sandeep Saxena As VP -Sales & Marketing

Dec. 10, 2012 - PRLog -- Best Western India, Part of the Worlds largest Hotel chain has announced the appointment of Mr Sandeep Saxena as Vice President-Sales & Marketing. He will be heading the Sales & Marketing initiatives of Best Western India from the BW corporate office at Bangaluru.

Sandeep is a graduate from Mumbai University and has been associated with hospitality industry for over fifteen years. He has spent close to ten years in the Dubai and middle-east market and has worked with the likes of Amadeus and Micros-Fidelio over the years. He has been directly and indirectly associated with most of international & local chains like Hiltons, Starwood, IHG, Accor and Taj. Working in Dubai for Middle-East operations, he had been consulting individual hotels and hotel chains on Property Management solutions using Micros-Fidelio software.

Mr Sudhir Sinha, President & COO Best Western India while welcoming him said “I am sure with his fresh perspective and domain knowledge he would contribute immensely to the growth of our company. He will focus on increasing overall sales for Best Western properties in India and establishing strong regional teams through out India” said  . He would also be driving the new Central Reservation System and two way PMS leveraging his past experience on technology In addition to this, his profile here will include Revenue Management Sales, Marketing, Advertising, Brand Assistance, Promotions, Memberweb, BW Solicitations, Corporate RFPs, Best Western Rewards,  Best Cheque and other related matters. We are hoping that his expereieince would proactively bring about a productive change”.

He has been providing strategic consultancy focusing on creating and increasing revenue streams through application of knowledge & technology to improve performance. He has been instrumental in enabling hoteliers to use online services like global distribution, social networking and other business tools like Revenue Management etc and thereby improving their bottom-line.

About Best Western India

Part of The World’s Largest Hotel Chain® Best Western in India is managed by Cabana Hotel Management Pvt Ltd. The chain has a presence with thirty Eight properties in operation and under development in India with Amritsar, Baddi, Gurgaon, Jaipur, Katra, Manesar, New Delhi, Zirakpur (Chandigarh), in the North. Bangalore, Hyderabad, Kodaikanal, Visakhapatnam in the South. Ahmedabad, Aurangabad, Goa, Navi Mumbai, Neral (Near Mumbai), Shirdi and Surat in Western India, and Bhubaneswar, Kolkata, Lucknow in Eastern India. For further details please visit http://www.bestwesternindia.com.

About Best Western International, Inc.

Best Western International, Inc. is THE WORLD’S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in 100* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.