“Over the years, I added and improved the template. And I give copies of it to friends and co-workers. So I decided to put it on the web,” said Andreas at his home in Palo Alto. “It’s all there, like a checklist. Just edit it for your presentation,”
The file includes the basics, such as title slides, opening summary, closing summary, contact page, and page numbers. It also reminds you to show your Twitter handle and #hashtag at the start, so your audience can follow along. At the end, you show the URL where people can download your presentation. You also show a list of recommended books or links. Just edit the template as you need.
Download the template for free at andreas.com/
By having more social activity, links, traffic, and pages about its services and products, a company will rank higher in search engines. The more pages, the more likely others will be exposed to the company. A company can easily expand its digital footprint by harnessing the online activity of employees. Many employees have blogs or use Twitter, Facebook, and Google+.
Blogs and tweets have more effect if they link back to the company. The more links, the higher ranking in search engines. Companies can give a short training on how to add links with tracking tags and use hash tags in Twitter. Each employee can have a personal tracking tag to add to their links. Web analytics can show the leads and sales from those links.
Encourage your staff to be active in social media. By talking positively about the company’s activities and social life, the company can attract clients and new employees. Outsiders see a company with motivated employees, which increases confidence in the products and service.
Spouses and children (and many dogs!) are blogging and tweeting. They should be encouraged to mention company events.
Gently caution your employees to avoid negative comments, such as complaining about low morale. Employees should also be careful in talking about strategies or upcoming products. Competitors can easily find and review all blogs and tweets by a company’s staff to gain insider information or measure sentiment.