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Oktopost Delivers Industry’s First B2B Social Media Integration with Salesforce.com

Integration Bridges Gap Between Sales and Social Media Marketing, Enabling Organizations to Demonstrate Value of Social Media on Lead Generation and Sales

 
PRLog - Dec. 10, 2012 - New York, NY – December 10, 2012 - Oktopost, the leading B2B social media marketing software company, today announced a new integration with Salesforce.com. The integration of Oktopost’s social marketing tool with Salesforce.com’s Customer Relationship Management (CRM) provides a robust way for companies to bridge their sales and social media marketing activities, demonstrating the ROI of social media and its impact on the sales pipeline. With social campaign data shared between the software systems, organizations can remove the gap often found between sales and marketing groups, and clearly show which sales leads come from social media campaigns.

"The Oktopost-Salesforce.com integration has given us a new level of visibility into our social media marketing campaigns, helps us realize the effectiveness of our lead generation activities and improves our return on investment measurement abilities,” said [name], [title] at [company].  “It has become far easier for our marketing and sales teams to work together to structure campaigns that are more effective and produce better quality leads."

"Social Media has become an integral part of B2B lead generation efforts and companies need to measure conversions and pipeline contributions just like other marketing campaigns in order to continuously improve their effectiveness,” said Daniel Kushner, co-founder and CEO of Oktopost. “With the Oktopost-Salesforce.com integration, a company can gain closed loop reporting were social media activity is synchronized with CRM assets."

The Oktopost-Salesforce.com integration answers the proverbial question “is our investment in social media brining in new business?” The integration enables marketing teams to provide valuable lead source information achieving better visibility into the organizations sales pipeline contribution. From within Salesforce.com, sales and executive teams can view where news leads where attained and how their existing contacts and prospects are interacting with social media. Further, Salesforce.com reports can be created to provide high-level data analysis on campaign success thus providing feedback to marketing teams on campaign effectiveness.

The Oktopost-Salesforce.com integration supports Salesforce Professional, Enterprise and Unlimited editions.

Helpful Links

Oktopost (http://www.oktopost.com/)
Oktopost’s Blog (http://blog.oktopost.com/)
Product Feature Tour (http://www.oktopost.com/tour/)

About Oktopost

Oktopost is the leading sales-centric B2B social media tool. It enables marketing teams to plan, execute and manage multiple social media campaigns with minimum time and effort, and tie results directly to sales leads in Salesforce.com..  The platform is the ideal solution for marketing teams who wish to capitalize on the full potential of today's top social media networks and marketing agencies who manage social profiles on behalf of their customers. Oktopost was founded in 2011 by a seasoned team of marketing and web experts.

Contact Information

Perry Nalevka

VP Sales & Marketing

pr@oktopost.com

+1 (646) 389-3301

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Source:Oktopost
Location:Israel
Industry:Advertising, Software
Tags:social media, B2B, lead generation, linkedin, twitter
Shortcut:prlog.org/12039508
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