"The Oktopost-Salesforce.com integration has given us a new level of visibility into our social media marketing campaigns, helps us realize the effectiveness of our lead generation activities and improves our return on investment measurement abilities,” said [name], [title] at [company]. “It has become far easier for our marketing and sales teams to work together to structure campaigns that are more effective and produce better quality leads."
"Social Media has become an integral part of B2B lead generation efforts and companies need to measure conversions and pipeline contributions just like other marketing campaigns in order to continuously improve their effectiveness,”
The Oktopost-Salesforce.com integration answers the proverbial question “is our investment in social media brining in new business?” The integration enables marketing teams to provide valuable lead source information achieving better visibility into the organizations sales pipeline contribution. From within Salesforce.com, sales and executive teams can view where news leads where attained and how their existing contacts and prospects are interacting with social media. Further, Salesforce.com reports can be created to provide high-level data analysis on campaign success thus providing feedback to marketing teams on campaign effectiveness.
The Oktopost-Salesforce.com integration supports Salesforce Professional, Enterprise and Unlimited editions.
Oktopost’s Blog (http://blog.oktopost.com/
Product Feature Tour (http://www.oktopost.com/
Oktopost is the leading sales-centric B2B social media tool. It enables marketing teams to plan, execute and manage multiple social media campaigns with minimum time and effort, and tie results directly to sales leads in Salesforce.com.. The platform is the ideal solution for marketing teams who wish to capitalize on the full potential of today's top social media networks and marketing agencies who manage social profiles on behalf of their customers. Oktopost was founded in 2011 by a seasoned team of marketing and web experts.
VP Sales & Marketing
+1 (646) 389-3301