Richard Otto (Mobile Marketing Nederland): "For now mypassbook.nl offers Passbook discount coupons for retailers, but in the coming weeks tickets for events and gift vouchers will also be available. In 2013 the mypassbook platform will get very exciting new feature where we will integrate a loyalty program. Android and Windows Phone compatiblity is also a thing we are working on'".
All iPhone's iOS version 6 or higher will have the Passbook app standard. It is a mobile wallet to easily cinema tickets, boarding cards, discount cards and loyalty cards on your iPhone. Passbook thus offers endless possibilities. Passbook is Apple's way to your cell phone as a digital wallet to use.