This means that 20 million of the cartons were sourced from renewable forests, certified by the Forestry Stewardship Council. It also represents a major increase from the 8 million that carried the logo in 2010.
Håkan Wirtén, from WWF Sweden, welcomed the news. He said, "This is a clearly positive achievement which contributes to protect forests and improve forest management globally."
"WWF encourages Tetra Pak and other companies to continuously increase the use of FSC-certified materials and products."
The WWF charity advocates the use of FSC-certified timber in packaging, furniture and building supplies manufacture. FRA, a research and analysis consultancy, specialising in forestry investment issues, also backs the use of FSC-certified timber. "There is really no excuse not to use sustainably produced timber these days, as it is widely available to all," stated FRA's analysis partner, Peter Collins.
The Tetra Pak cartons have been carrying the FSC logo since 2007, when UK supermarket chain store Sainsbury's sold the first sustainably-
Tetra Pak's vice president of marketing, Charles Brand, said that its decision to go sustainable wasn't just to do with the boosting its credentials, but is also simply a response to consumer demand. "With more consumers and retailers demanding environmentally sound and ethically produced products, brands that carry the FSC label can attest that their products are packaged using material that has passed the toughest standards of responsible forest management."
FRA backs sustainable forestry projects and encourages investment in plantations that are run sustainably, like those operated by firms like Greenwood Management in Brazil.
About Forestry Research Associates
Forestry Research Associates is a research and advisory consultancy that focuses on forestry management, sustainability issues and forestry investment around the globe.
Forestry Research Associates
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