With the fast paced growth of international eCommerce many smaller companies are unable to compete as small business eCommerce software such as PrestaShop, osCommerce, Volusion cannot handle the requirements including complex fashion product types, multi-currency, multi-language and multiple country domains. Enterprise software used by leading retail companies costs 10s to 100s of thousands and take months to years to implement. This leaves a gap in the market for a solution that can provide large business features but can be managed by a small company.
Magento is a low cost leading solution for small to large businesses, however for complex product data types required by the fashion industry it is too time consuming to enter the product data taking up to 10minutes per product or requiring detailed technical solutions costing thousands which are hard to maintain. Coupled with this Magento has many features making it difficult to determine what functionality a fashion store should use taking time away from running the business to understand the configuration.
For smaller companies social interaction is a necessity however with less staff managing the process of updating Twitter or Facebook and with new fashion products being released with season changes, smaller businesses cannot increase the number of products or sell to international markets. These areas bring added complications such as multi-currency and the need to allow customers to checkout in their local currency which most solutions, including Magento, find hard to manage directly.
Large retail stores have the added advantage that they have the resources for both product management and a technical infrastructure to provide their customers with relevant fast results. Over 40% of people who shop on the internet expect page load times to be under 2seconds and this is where stores such as Bloomingdales excel. A recent Alexa report cited that average page times are 8seconds and increasing each year, yet for every second extra of page loading above 2seconds a store can see reduced conversion by 7%, which translates to lost sales.
This is where Vanquish Consulting and their Small Business Services division have released Industry Solutions for various markets including the fashion industry. They have taken the Magento product and added a simplified product manager, built-in image manipulation, enhanced multi-currency & multi-language management, enhanced search engine, customisation, automated social networking, and high speed hosting.
The solution uses a product manager with built-in image editing facilities to enter fashion products in seconds even with variations including sizes and colour, and automatically synchronises the data to the Magento store. This means that a store owner can use the fast interface of the product manager and never need to log in to Magento, which is time consuming to use as an editor of complex products.
There is a facility to link Magento to social networking sites such as Twitter & Facebook so that new products or products on promotion are automatically sent to the sites increasing product exposure. A blog using the leading blog application WordPress can also be directly embedded within Magento so that news and events can be displayed without a visitor ever leaving the store. The solution also includes hosting providing <2second page loads and can be upgraded to <1s page loads to put the store within the top 10% of sites on the internet.
This all translates in to a fashion store being able to manage more products with less staff, providing visitors with a larger product range competing with the top retailers, and automated social networking integration allowing staff to concentrate on product management and marketing.
The Vanquish Industry Solutions start from $1,495 with stores being configured within 24-48hours, for further information http://www.vanquishconsulting.com/