Based in Seoul, South Korea, Hyundai is the world’s fastest growing automobile manufacturer, and this ad in New York City is part of a global “Live Brilliant” Campaign. This isn’t the first time Hyundai has installed an interactive billboard in Times Square, either. Last year the automaker created a billboard where people could connect with their smartphones to compete against each other in racing games. Of the billboard, Hyundai’s Chief Marketing Officer, Won-Hong Cho, said, “We wanted to create a special moment with our customers at this special venue.”
Times Square sees around 1.5 million people every single day, and over 550 million visit each year. The billboard space at Two Times Square is one of the most coveted spaces in the world, and Hyundai has maintained advertising at this location since 2009. In the future Hyundai plans to create more interactive content, which might include personalized short films, games, and more. This campaign is a step towards a different kind of advertising which aims to offer viewers a unique experience instead of simply a sales pitch.
Family Hyundai of Tinley Park is happy to be a part of the Hyunda Motor Group family — they have been the #1 Hyundai dealership in the Midwest for the last seven years running. Located in Tinley Park (http://www.familyhyundai.com/