Impact, which is published by M. Shanken Communications, assigns specific criteria for up-and-coming brands to achieve the designation of “Hot Prospect.” A brand must have demonstrated sales between 50,000 cases and 250,000 cases in 2011, either as a new product, or as an existing brand that advanced by at least 15% over the previous year and also posted sales growth in 2009 and 2010.
Wente Vineyards’ portfolio of wines, which include Vineyard Selection, Heritage Block, Small Lot and The Nth Degree labels, satisfy an array of price points in the marketplace from $14 to $65 retail per 750ml bottle. They ranked first on the list of Hot Prospects based on its volume base, posted gains of 6% in depletions over the previous year for 2009, 10% growth in 2010, and an impressive 19% in 2011, showing renewed vigor under the stewardship of 4th and 5th generation owners.
Wente Vineyards also partnered with Food Network to create the brand entwine, a California portfolio of food-friendly wines featuring Pinot Grigio, Chardonnay, Merlot and Cabernet Sauvignon priced at $12.99 per 750ml. Introduced in the second half of 2011, entwine tallied depletions of 152,000 cases in its first five months in the market, ranking 9th on the list of Hot Prospects by volume and making it one of the two most successful wine launches of 2011. Wente Vineyards’ CEO and Fourth Generation Winegrower, Carolyn Wente, says she expects entwine to reach retail and direct sales of half a million cases within two years.
“Our goal with entwine was to bring together Wente Vineyards’ extraordinary winemaking talent with Food Network’s culinary expertise and loyal audience of food and wine lovers. We brought Food Network fans a line of balanced, food-friendly wines designed to complement their culinary explorations, and they responded,” explains Wente. “entwine wines are already reaching a broader audience through our distribution network, and the future looks bright for this young brand.”
“This is really such a wonderful acknowledgement and recognition for the five generations of my family who have remained committed to the wine business. We all love what we do- my two brothers Eric and Phil and my niece and nephew, Christine and Karl, are collectively building our company into a strong, relevant and quality driven winery in the 21st century. We have built on the foundation laid by my great grandfather, Carl Wente, who came to this country as an immigrant in the late 19th century and founded Wente Vineyards in 1883,” said Wente.
About Wente Vineyards
Founded in 1883, Wente Vineyards is the oldest continuously-
About Food Network
FOOD NETWORK (www.foodnetwork.com)