Peace Cord® Launches New Holiday “Product with Purpose”, A Fair Trade Parachute Cord Bracelet that Empowers Women in Afghanistan
Chicago, IL (December 6, 2012) – This holiday season, Peace Cord®, a project of ARZU STUDIO HOPE, offers the ultimate gift that gives back - the new Hope Gold bracelet. Peace Cord® is hand-woven by women in Afghanistan with gold parachute cord and fastened with a festive silver button. Fashionable with a purpose, the Hope Gold bracelet makes the perfect gift for someone special this holiday season.
Peace Cord® is a fair trade bracelet that creates sustainable change through economic development in one of the most gender-segregated countries in the world. By wearing a Peace Cord® bracelet, you show your commitment to ending injustice against women and creating a more peaceful world for women across the globe. Unlike other livelihood projects that require physical endurance or expert skills, Peace Cord® is accessible to every woman in Afghanistan, creating jobs for the most vulnerable women that other aid projects fail to reach.
“Last February, I was very pregnant with my first child. It was uncomfortable to stand and I could not bend over well. I found employment with ARZU weaving Peace Cord and was able to make income for my family, while sitting down on a comfortable bench in a warm room.”
- Negina, age 25, ARZU Peace Cord® weaver
“The women who are making Peace Cord® are working outside of the home, often for the first time,” said Connie Duckworth, Founder and CEO of ARZU. “With this opportunity, these women are able to provide for their families and receive education and healthcare support. Peace Cord® creates sustained economic opportunities, which is the framework for peace.”
The Peace Cord® holiday Hope bracelet and other models are available for purchase online at www.peacecord.org for $10-$15. The Hope bracelets are also available in Gold, Sage Grey, and Navy colors. Also choose from best-selling Peace Cord® military styles with Air Force, Army, Coast Guard, Marine, and Navy dress uniform buttons. Peace Cord® has received widespread recognition from Glamour Magazine, WGNTV, and The TODAY Show.