iKeepSafe is delighted to announce the addition of Linnette Attai to its Advisory Board.
Linnette is a media and marketing compliance executive with extensive expertise navigating regulatory and self-regulatory environments surrounding advertising, marketing, content, privacy, safety and ethical concerns. Since 2000, her primary area of focus has been the multi-billion dollar children’s entertainment industry, and the special considerations faced by consumer product, food, movie, toy, video game, television, digital and mobile companies creating content and marketing intended for children and teens.
As the founder of PlayWell, LLC, Linnette focuses on guiding clients through compliance concerns related to media and marketing, including digital and mobile privacy and safety concerns. She has previously served as Vice President, Standards & Practices for Nickelodeon, and as a compliance executive with CBS.
Linnette has advised the Mobile Marketing Association (MMA) on children’s issues, helping to write their guidelines on children’s advertising, and leading a subcommittee on children’s privacy. She was also an active participant on the MMA’s subcommittee on behavioral targeting, and is a member of the Children’s Media Association. Her work in children’s media dovetails with a keen interest in societal issues impacting children, including education, health and safety. In 2010 she completed the Executive Education Training Program at Fordham Center for Nonprofit Leaders to further explore business practices of organizations centered on improving the lives of children.
A native of New York, Linnette completed her undergraduate degree at Connecticut College and received her MBA in Marketing and Management from Fordham Graduate School of Business Administration.
“iKeepSafe is thrilled to welcome Ms. Attai as a new member of the Advisory Board,” iKeepSafe CEO and President Marsali Hancock said. “With her background experience and genuine passion for digital and mobile privacy concerns, she will be a valuable asset. We are lucky to have her.”
About the Internet Keep Safe Coalition
The Internet Keep Safe Coalition (iKeepSafe) is a broad partnership of governors and first spouses, attorneys general, public health and educational professionals, law enforcement and industry leaders working together for the health and safety of youth online. The Coalition provides innovative resources, including parent tutorials and educational materials like the Faux Paw the Techno Cat® Internet safety book series and animated films for children. iKeepSafe uses its unique partnerships to disseminate the safety resources to families worldwide, including its Generation Safe™ program launched in the U.S., Australia, Singapore, Hong Kong and Vietnam. To learn more, visit http://www.ikeepsafe.org/
PlayWell was founded by Linnette Attai, an expert in the regulatory and self-regulatory compliance issues related to privacy, safety, platform development, and marketing to children and teens across all media platforms. PlayWell’s services are designed to provide customized support to a variety of stakeholders in the children’s and teen media and marketing industries, including: Website and Mobile Companies, Toy Industry, Motion Picture Industry, Video Game Industry, Food and Beverage Industries, Consumer Packaged Goods Companies, Advertising and Marketing Agencies, Media Agencies, Industry Trade Organizations, Government Affairs Teams, Advertising and Privacy Attorneys, Digital Safety Advocates, Content Providers, Venture Capitalists, Corporate Social Responsibility Specialists, Government Offices. To learn more, visit: http://playwell-