Via Response Hires New Senior Vice President of Sales and Marketing

PRLog (Press Release) - Dec. 6, 2012 - Orlando, FL – (December 6, 2012) - Via Response, an emerging leader of cloud-based student response platforms for engaged learning, announced today it has hired Kirstie Chadwick to head up its sales and marketing organization. The new addition to the executive team brings 25 years of experience at technology companies, including 15 years of direct executive-level experience at early-stage, venture-backed startups.

Prior to joining Via Response Ms. Chadwick served as managing director of Growth Innovators, a consulting firm that offers mentoring, education, and business development services to early-stage entrepreneurs with high-potential business ideas. Early in her career, Chadwick held business development and executive roles at both large and small technology companies that included Wind River Systems, Microtec Research, Sun Microsystems, Mentor Graphics, and ISR Global Telecom. She co-founded DigitalOwl, Inc and was the company’s CEO from 1999 to 2002 and raised over $13M in venture capital, grew the company to 35 employees and garnered Fortune 500 clients that included McGraw-Hill and Time Warner. Other key former positions include Executive Director at Winter Park Angels and Director of Venture Development at the University of Central Florida.

“Kirstie is a wonderful addition of our executive team. We feel confident she will bring the right level of leadership to the organization to help us accelerate our growth in the marketplace,” says Derrick Meer, President at Via Response.

Via Response is a technology startup on the forefront of innovation in higher education IT. The company’s cloud-based student response platform is projected to be a replacement technology for “clickers” in college and university classrooms. By bringing the digital generation into the classroom, instructors can keep students engaged by communicating through devices they use every day such as mobile phones, tablets and laptops. Via Response’s application is more cost-effective for students than clickers and is completely free for instructors.

Ms. Chadwick adds, “Via Response was very appealing for me as it is a great company with a great product offering.  I definitely feel the technology we offer is a real game changer in the industry. Our software is the most intuitive, comprehensive and easy-to-use student response platform on the market today.”

About Via Response:

Via Response is a cloud-based student response platform designed to engage today’s mobile app generation. Free for instructors, it provides them with advanced instructional design capabilities making it easy to teach anywhere, anytime and on any device. For students, Via Response is cost-effective and reusable technology that works across all classes. www.viaresponse.com