Twitter wants their users to stay on twitter longer, even though Twitter and Instagram need each other, the feud is heating up and the first move was struck by Instagram by disabling the integration tool. By Instagram disabling the tool, pictures were difficult to view on Twitter.
Twitter responded that Instagram disabled its Twitter Card integration tool, "So when users click on tweets with an Instagram link, photos appear cropped," Twitter reported.
In defense, Instagram CEO Kevin Systrom said the company wants to create the best experience for its users and wants them to spend more time on their site. Systrom wrote in an email "A handful of months ago, we supported Twitter Cards because we had a minimal Web presence".
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