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BMW Guggenheim Lab opens in Mumbai on December 9, 2012.

Third stop of global project offers free programs throughout city that explore public space and urban life.

FOR IMMEDIATE RELEASE

 
PRLog (Press Release) - Dec. 6, 2012 - Mumbai. Opening in Mumbai from Sunday, December 9, 2012 through Sunday, January 20, 2013 and presented in collaboration with the Dr. Bhau Daji Lad Museum, the BMW Guggenheim Lab will offer free public programs and projects throughout the city under the theme ME=WE. On the third stop of this mobile initiative, the Mumbai Lab will address challenges and opportunities related to public space and the choices Mumbaikars make to balance individual (“me”) and community (“we”) interests.

Part urban think tank, community center, and public gathering space, the BMW Guggenheim Lab is a global project aimed at raising awareness of important urban challenges and inspiring an ongoing conversation in cities around the world. The six-week program at the Mumbai Lab’s central site will be presented from 3 to 9 pm, Thursday through Monday, on the plaza of the Dr. Bhau Daji Lad Museum. Activities also will be offered on dedicated dates from 5 to 9 pm at additional Labs in five communities throughout the city:

Horniman Circle (Fort): December 13 to 17
Sambhaji Park (Mulund East): December 20 to 24
Priyadarshini Park (Malabar Hill): December 27 to 30
Batliboy Compound (Mill Worker Colony): January 3 to 7
Mahim Beach (Mahim): January 10 to 13

In addition to participating in free programs at the Lab sites, the public is invited to visit the project website (http://www.bmwguggenheimlab.org/), join the dedicated online social communities, and subscribe to the Lab’s e-newsletter (http://www.bmwguggenheimlab.org/subscribe) for the latest news.

“The purpose of the BMW Guggenheim Lab is to explore urban life in the streets, and through the eyes of the people who live in cities,” said Richard Armstrong, Director of the Solomon R. Guggenheim Museum and Foundation. “After launching the Lab in New York and taking it to Berlin, we are excited to bring this project to Mumbai, one of the most complex, populous, and culturally rich cities in the world.”

Mr. Philipp von Sahr, President, BMW Group India said “There is no better place to host the BMW Guggenheim Lab in Mumbai than the Dr. Bhau Daji Lad Museum – and there is no better partner for this project than the Solomon R. Guggenheim Foundation. We fully realize that the Lab, after New York and Berlin, has already come a long way to connect the people of the world to jointly take on the challenges that lie ahead for all of us in the megacities of today and tomorrow. With this realization comes the knowledge that the reason for the Lab’s success is each and everyone who actively participates in this project, be it online or on site. In this regard, we are already convinced that Mumbai will once again prove to be a welcoming metropolis for new ideas and perpetual innovation.”

“We are pleased to collaborate with the Solomon R. Guggenheim Museum and the BMW Group to bring the BMW Guggenheim Lab Mumbai to the Dr. Bhau Daji Lad Museum,” said Tasneem Mehta, Managing Trustee and Honorary Director, Dr. Bhau Daji Lad Museum. “We hope that our series of interactive family programs and participatory activities will inspire Mumbai’s youth to consider the future of urban life and their role in shaping it.”

Mumbai Lab Programs
The Mumbai Lab’s programs will include design projects, participatory studies, tours, talks, workshops, film screenings and cultural activities. Creative and hands-on activities will bring the public together with design professionals, city officials, and urban planners to address issues related to transportation, housing, water, and governance. In addition, city tours will explore the psychological effects of public space. Design projects include an open competition to develop solutions for a heavily congested traffic junction in Mumbai and an exploration of ways to refit infrastructure with new public space and pedestrian functions. Please visit the Lab’s online calendar (http://www.bmwguggenheimlab.org/whats-happening/calendar?...) for more details on individual programs.

“Our hope for the programming of the BMW Guggenheim Lab Mumbai is to continue to expand participation beyond the traditional museum audience,” said Mumbai Lab Curator David van der Leer. “Everyone who lives in a city has a stake in its future, and our programs are designed to bring people of all backgrounds and viewpoints together to address important issues related to urban life.”

Mumbai Lab Team
Programs have been developed by the Mumbai Lab Team (Aisha Dasgupta, Neville Mars, Trupti Amritwar Vaitla, and Héctor Zamora), an international, multidisciplinary group of innovators and experts, in coordination with Guggenheim curators David van der Leer and Stephanie Kwai, the Dr. Bhau Daji Lad Museum team, and locally based program consultants Sourav Biswas, Vikram Doctor, Naresh Fernandes, Aaron Pereira, Swati Sanghavi, Surabhi Sharma, and Pooja Warier.

Mumbai Lab Architecture
As in New York and Berlin, the physical structure of the Mumbai Lab is in character with its urban environment. Tokyo architects Atelier Bow-Wow, working with Mumbai architect Samir D’Monte, have designed an L-shaped structure made primarily of bamboo that is uniquely suited to the plaza site at the Dr. Bhau Daji Lad Museum and to the densely populated city, as well as a modified version of the Lab that will travel to the satellite sites throughout Mumbai.

Visitor Information
All BMW Guggenheim Lab Mumbai programs are free and open to the public during operational hours. Most of the Lab’s programs and events will take place in English, and most will be accessible on a first-come, first-served basis; programs to be delivered in Hindi and Marathi will be noted on the Lab’s calendar, as will programs with limited space that require an RSVP.

About the BMW Guggenheim Lab
The BMW Guggenheim Lab is a co-initiative of the Solomon R. Guggenheim Foundation and the BMW Group. The BMW Guggenheim Lab is curated by David van der Leer and Maria Nicanor of the Solomon R. Guggenheim Museum. The project’s blog, Lab | Log (http://blog.bmwguggenheimlab.org/), features interviews with BMW Guggenheim Lab contributors and includes coverage of the Lab’s activities. The public is invited to join the BMW Guggenheim Lab’s dedicated social communities on Twitter (@BMWGuggLab (https://twitter.com/search?q=BMWGuggLab&src=typd) and #BGLab (https://twitter.com/search?q=%23BGLab&src=typd)), Facebook (http://www.facebook.com/BMWGuggenheimLab?fref=ts), YouTube (http://www.youtube.com/bmwguggenheimlab), Flickr, and Foursquare (https://foursquare.com/bmwgugglab).


For the complete press materials, go to bmwguggenheimlab.org/presskits
For publicity images, go to bmwguggenheimlab.org/pressimages
For publicity videos, go to bmwguggenheimlab.org/pressvideos
User ID = photoservice / Password = presspass

For questions please contact:

Dr. Thomas Girst
BMW Group Corporate and Intergovernmental Affairs
Head of Cultural Engagement
Telephone: +49 89-382-24753, Fax: +49 89-382-10881

Leonie Laskowski
BMW Group Corporate and Intergovernmental Affairs
Cultural Engagement
Telephone: +49 89-382-45382, Fax: +49 89-382-10881

Media Website: www.press.bmwgroup.com
E-mail: presse@bmw.de

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Source:BMW AG
Country:India
Industry:Automotive
Tags:bmw, guggenheim, philipp von sahr
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