In 2011, more than three quarters of the Swiss population aged 14-59 used the Internet on a regular basis, more than half of whom also shopped online. The majority of online retailers were able to increase their revenue in 2011. More and more foreign players are entering the Swiss online market.
B2C E-Commerce and Mobile Shopping Continue to increase in Revenues
Between 2010 and 2011, B2C E-Commerce revenues grew by a low double digit percentage figure. In 2012, B2C E-Commerce is expected to account for 10% of all retail revenue, which is far more than in Italy, but less than in Great Britain. The total number of Internet users in Switzerland is increasing slowly but steadily as is their share on the entire population. However, the growth rate is not very high. The growing popularity of mobile shopping is helping to increase revenues in Switzerland. Mobile Internet websites are becoming increasingly popular compared to apps. In 2012, competition from foreign business increased in the Swiss online market. It is especially attractive to German B2C E-Commerce players, due to the low language barrier. Approximately four fifths of all Swiss online shops were able to increase their revenues in 2011. The most frequently purchased online products were from the categories "travel and hotels", "books and magazines", "fashion", and "digital media". Customer service has improved: more than two thirds of online retailers offer at least three payment methods.
Ricardo.ch's Popularity is soaring
In Switzerland, auction site Ricardo.ch and consumer electronics retailer Digitec.ch generated particularly high revenues in 2011. Ricardo was also the most popular website among customers in Switzerland, followed by Amazon. Furthermore, air-ticket website Swiss.com and train-ticket-
As shown by market research company yStats.com in its "Switzerland B2C E-Commerce Report 2012", both the number of Internet users and especially the significance of mobile B2C E-Commerce will continue to grow strongly in Switzerland.
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