Cheer Channel Announces Chasse as a Sponsor for Season Two of Secret Diary

Dec. 5, 2012 - PRLog -- Austin, TX…. After a successful first season with the CCI original web-series, Secret Diary of an American Cheerleader, Chassé has extended its commitment as a sponsor for Season 2. Chassé will be the exclusive category sponsor of cheer accessories for the series. Cheer Channel Inc. will begin production for the second season in early January 2013.

Chassé offers unique quality products ranging from uniforms, tops and other athletic wear, to bags, pom poms, shoes and accessories. Products will be featured in the webseries, which will consist of six weekly episodes, each 5 to 7 minutes in length. The Cheer Channel exclusive television version will air on the DISH Satellite Network and will include all 6 episodes edited together plus bonus footage and extended scenes.

Chassé was very pleased with the results achieved during the Season One marketing campaign and looks forward to continuing in the relationship. "We are very excited to continue our partnership with Cheer Channel and Secret Diary," commented Chassé Marketing Manager Jessica Rzeszut. "The success of season one gave us even more confidence in Cheer Channel's knowledge of the industry, and commitment to providing high-quality, relevant entertainment developed specifically for cheerleaders.”

Secret Diary of an American Cheerleader, Season 2 will be available for viewing on the CCI Website, YouTube and all CCI social media platforms as well as through Dish Satellite, Roku, Boxee, Vimeo, Blip TV and from any mobile device worldwide and 24-7.

About Chassé:

Chassé™ is a leader and innovator in the world of cheerleading apparel and accessories, providing affordable and high-performance cheerleading apparel to cheerleaders of all ages. Our philosophy can be explained in just three words: we understand cheerleaders. We also believe that cheerleading is not only a sport; it is lifestyle, and you are not just wearing a uniform, but an attitude.

About Cheer Channel Inc.:

CCI, a privately held corporation with offices in Texas and California, serves as the premier destination for the millions of athletes and fans of the spirit industry. An interactive, multi-digital and TV platform destination, CCI provides the latest emerging media technology offering spirit audiences multi-branded entertainment. CCI provides access to spirited news, fashion, reality programming, events and to be part of original content through branded entertainment. For more information on Cheer Channel, contact Media@cheerchannel.com or go to www.cheerchannel.com