Business is becoming more international and store owners are looking to grow the number of products in their store, however stores using a standard Magento CE installation are not able to handle high product volumes, true international multi-currency, relevant search results and high performance page loading. Magento Enterprise and other leading eCommerce solutions which are designed for these types of store are normally in the 10s to 100s of thousands for an implementation and are often out of reach for small to medium sized businesses.
Issues start to arise with areas including complex product types for grouped, configurable and bundle products as the ability to manage these within Magento is very slow regardless of the version being used. The leading industry eCommerce solutions including Hybris, ATG & WebSphere have either a built-in or readily available Product Information Manager (PIM) which is a master data management system to streamline data entry and eliminate duplication allowing less staff to manage an increased number of products.
Magento provides a dual currency system being the base currency that the products are stored in and the display currency. With store owners wanting to sell internationally they are looking to allow visitors to checkout and pay for products in their local currency. Magento released a workaround to allow checkout currency however it requires store owners to update a product for each checkout currency meaning product management workload increases substantially requiring more staff time.
Search engines are also important as the users need to be able to find the products quickly and efficiently, Magento Enterprise includes the SOLR search engine and other leading eCommerce products also have powerful search tools. Magento CE however is very basic often returning invalid product data sets leading to lost visitors and lost sales.
The last critical factor is store performance, a recent report from Alexa stated that websites are now experiencing average page loading times of 8seconds. In contrast, leading eCommerce stores such as Bloomingdales have page load times of 2seconds or less, industry experts agree that a store with page load times of more than 2seconds loses 7% of its sales conversions for every one second delay.
The Vanquish SBS Magento Industry Solution for Retail has been designed to cover all of these areas for small businesses allowing them to compete with the largest stores on the internet. The Magento Industry Solution for Retail includes a Product Information Manager to streamline data entry allowing 10-100x more products to be managed than a standard Magento store; automatic uploading of simple, grouped, configurable & bundle complex product types from the PIM to Magento; automatic currency conversion from a single currency to multiple checkout currencies; Magento integrated search engine using Lucene or SOLR search for accurate search results; a hosting environment for <2s page times to compete with the top eCommerce stores.
These improvements are based on the Magento CE platform and with the added features of the Vanquish SBS Magento Industry Solution for Retail, meets 98%+ of the requirements for enterprise level commerce but at 1/10th the cost of Magento Enterprise, Hybris, ATG and other leading solutions. This allows small to medium sized stores to compete with the leading eCommerce stores providing increased revenue opportunities and growth.
For further information http://www.vanquishconsulting.com/