1. Latest News
  2. Submit Press Release
Smart Betty Logo

Kelowna Group Introduces the Anti Bullying ‘Own It Campaign’

The Own It Campaign aims to create awareness for anti-bullying.

Dec. 5, 2012 - PRLog -- December 5, Kelowna: Bullying is an ever growing problem with our youth today and has hit the spotlight with recent tragedies.

With this in mind, Smart Betty Kelowna, Loyal Hair Therapy and 99.9 Sun FM have teamed up to raise positive public awareness of individuality and unity with the main goal being to end bullying and cyber-bullying.  They have taken a position of compassion, support and unity and are proud to launch the Own It Campaign. With the continued prevalence of teen and young adult suicides directly caused by bullying, the Own It Campaign takes a stand for those who feel silenced.

As part of their campaign, the team has designed a t-shirt imprinted with the slogan ‘I AM ME’. The strongest statement of individuality is to own who you truly are, regardless of perceived differences.  Vouchers for the shirts are being sold through the Smart Betty Kelowna website for $20.  The proceeds from the sale of these t-shirts will benefit the Kids Help Phone and the Sun FM's Have A Heart Radiothon.

Especially at this time of year, Bruce Maki, owner of the Smart Betty Kelowna franchise,  commented, ‘What better way is there to promote healing, awareness and support for this serious issue? Let our youth take back their life today’!  Daniel  Lattanzio, President of Smart Betty, added, ‘We would like to see this situation eradicated and hopefully the public will jump on the bandwagon and purchase the t-shirts to make the campaign a success.”

Congratulations to the team for taking the effort to promote this worthy cause!

About Smart Betty:

Smart Betty is the daily deal site that gives. Smart Betty offers amazing deals with discounts of as much as 50-90% off to local, hand-picked businesses to make sure you are getting the best possible deals. Every time one of Smart Betty’s deals is purchased, they give 10% of their revenue back to a local Non-Profit chosen by the customer.  www.smartbetty.com.

--- End ---

Click to Share

Contact Email:
***@smartbetty.com Email Verified
Source:Smart Betty
Tags:Smart Betty, Anti-bullying, Own It
Verified Account Email Address
Verified Account Phone Number

Disclaimer:   Issuers of the press releases are solely responsible for the content of their press releases. PRLog can't be held liable for the content posted by others.   Report Abuse

Latest Press Releases By “


Trending News...

Like PRLog?
Click to Share