Charlotte Newbert Mills, founder of Nephria, says "The survey results are largely as I would have expected, but there are some areas that surprised me. My challenge is to ensure Nephria provides the product results that our consumers want and need for their beauty and skin care regime."
From the key analysis, in summary, over 80% said they would not leave their house without feeling ‘good’ about themselves, specifically related to the state of their complexion and style of clothing.
Whilst over 70% knew much about exfoliation and the importance of a regular routine, less than half of all responders did not recognise the importance of a good quality Serum in their beauty regime. Moisturisation was widely understood, but not how the skin is made up and what exactly are elastins and collagen. Whilst this is not that unexpected, both terms are used extensively in advertising without being explained to the consumer.
Knowledge of specific ingredients was limited. Barely 25% had any idea of what many ingredients named in major advertising campaigns actually are and what they achieved. Also, the importance of preservatives was not widely known, as was what defines organic and natural products.
Charlotte added, “I feel it is now the responsibility of major manufacturers like us to educate and inform the high street consumer exactly what they are about to apply to their skin and complexion. Additionally, we need to explain what certain ingredients can do and more importantly what they cannot. We at Nephria are committed to working with our customers to ensure the path to a healthy skin and complexion can be expected and not just hoped for.”
Luxury skincare brand, Nephria, makes all its products with real Jade and pure Nephria Mineral Water, including the Jade Activating Cream, which maintains the skin’s natural moisture balance, the Jade Serum, the beauty industry's best kept secret for a more intensive effect, producing dramatic and long-lasting results and the Jade Beauty Bar, the world’s most luxurious and expensive Beauty Bar, made with real Jade.
Nephria Jade beauty products are available online at http://www.Nephria.co.uk or by calling the Nephria order line on 02392 504755 or 07791 249451. For further information, product samples, images, ‘Before and After’ photographs, quotes and case studies, please contact Nephria Director Andrew MILLS by E Mail at Andrew@Nephria.com.