The game is integrated in Facebook and allows users to jump into a "Far West" atmosphere.
The goal is to make lines, horizontally or vertically, of three or more matching equal elements. Users will need to swap two adjacent pieces, and if a line is made of three or more pieces, it will disappear and new pieces will fall onto the board. The more matches are done, higher will be the score.
The design features cowboy boots, cactus, sheriff stars, old-style watches and snakes.
Playing is made even funnier taking part to two rankings: Global ranking (where are listed the top 10 players) and Friends' ranking where are listed just user's friends taking part to the game.
The game allows to share the user score in order to invite other friends to take part to the game.
Be Cowboy can be found here: https://www.facebook.com/
OFarm team is already working on new games and applications, both for facebook and for mobile to engage users.