The first MDP on ‘Creating Demand: Customising Marketing Ideas’
(11-13 December, 2012) by Prof. Hemant Trivedi as the lead faculty. This programme will focus on strategic market research and innovative idea generation techniques to provide tools and techniques for creating demand by ‘learning by doing’ methodology. The programme is relevant for marketing professionals and is especially suitable for senior managers involved in business development and new product planning.
The second MDP on ‘Building High Performing Service Businesses’
(20-21 December, 2012) will be conducted by Dr. Kallol Das as the programme director. This programme is relevant for all companies that consider service as an important component of business delivery – be it FMCG, consumer durables, electronics, technology, manufacturing or B2B. The MDP will deliver immense value to senior professionals working in companies from services sector including telecom, health and wellness, financial services, travel and hospitality among others.
Nominations are now open. For further information, please visit the MDP page at MICA website at http://www.mica.ac.in