Local Advertising in the 21st Century - Don't Get Left Behind

PRLog (Press Release) - Dec. 4, 2012 - Contact – William Smith

Telephone – 888.654.7779

Cell Phone – 312.203.6660

Email – wil@temmatek.com

LOCAL ADVERTISING IN THE 21ST CENTURY

Don’t Get Left Behind

The proliferation of the mobile phone has changed our lives forever.  We can’t seem to do without them.  We play games, deposit checks, get directions, and of course we call Aunt Mary from time to time.  So what does that mean to business owners, particularly those in retail sales, or who may own a restaurant?  It means that they have a golden opportunity to have on-going communications with their customers by leveraging the immediacy and “open rate” of SMS (Short Message Service) text messages.

William Smith is the president of a brand new company called Temmatek.  Temmatek is an integrated mobile marketing company based in South Holland, IL.  Temmatek specializes in setting up mobile marketing systems and campaigns for local businesses in the south suburbs of Chicago.  William says, “Advertising has always been geared toward engaging as many people as you can with the intention of converting them into customers.  The more targeted your advertising, the better your results.”  Loyalty Rewards Marketing is the most efficient and cost effective way of targeting new and existing customers to convert them into loyal followers.

Loyalty Rewards Marketing is not a new concept.  Businesses have been using that method of advertising for decades with cards that you punch, cards that you swipe, and yes, even S&H Green Stamps (Remember those?).  Loyalty Rewards Marketing is ever evolving.  It exists and thrives because it costs an advertiser about 7 times more in advertising expenses to acquire new customers than it does to retain existing ones.

Imagine this if you will; you own a restaurant, and you have an excess of fish in your inventory that you must sell in 2 days or the product goes bad, which means you’ll have to throw it away along with your profits.  What can you do?  Mobile marketing will allow you to send out a broadcast message to the customers on your list at that very moment that may include an offer such as, “Buy one fish dinner, and get another free!  This offer is good today only between the hours of 5:30PM and 8:30PM.”  Then sit back and watch as customers file in for fish.  You can also send out similar broadcasts if there are particular times when customer flow to your business is historically slow.  You can’t send an offer to your customers any quicker than “now”.  This gives a business owner a considerable advantage over their competition.  Ninety-eight percent of all text messages are read within 2 minutes of receipt, making this advertising conduit superior to all that presently exist.

So, what does a good Loyalty Rewards program offer the business owner?  Here are some things that should be considered:

There should be a kiosk at your place of business that will allow customers the opportunity to check-in by entering their mobile phone number in it during each visit.  There should be no need to issue cards for customers to carry around and eventually lose, or any special smartphone apps required.  All you should need is a regular cell phone that’s able to receive text messages.  Go with a company that provides account management so you won’t be bogged down with the task of managing your own campaigns.  

Broadcast text messaging capability is a must.  Broadcast text messaging should utilize “short codes”.  By leasing and utilizing a short code from the Common Short Coded Administration (CSCA), The Mobile Marketing company is subject to abide by the Mobile Marketing Association’s (MMA) Consumer Best Practices Guidelines.  The document includes accepted industry best practices and all the rules and regulations mutually agreed upon by all wireless carriers for all SMS based advertising verbiage, marketing, message flow, and customer support practices.  Short codes are 5 or 6 digit numbers such as 78515 or 739332, and are required for broadcast text messaging.  Some companies offer 10 digit codes, which are regular phone numbers, and are meant for personal texting only.  Loyalty Rewards Marketing businesses that provide that service can have it shut down at any time if it’s determined they are using the 10-digit code for business broadcasting.  Stay away from 10-digit codes; if you don’t you’ll probably live to regret it.  The Loyalty Rewards company should also be able to calculate your ROI based upon the advertising package you choose, and data you as the business owner provide for them about your company.  Look for a company that implements the latest changes in technology to their advertising strategies as they occur.  This is important because things in the world of marketing change during the course of time.  There’s always a better way to do things on the horizon.  Be prepared!

The kiosk is the main vehicle through which your customer database will be created.  The kiosk should also have the ability to allow your customers to “like” your Facebook page, and have a means by which they can visit your website by scanning a QR code on it if they have a smartphone.  With Facebook integration, the system should have the ability to post SMS broadcasts as posts on the Facebook pages of your customers.  Look for a system that provides analytics and metrics for your campaigns so you can adjust strategies as needed, and offers the services of an account manager to interpret them for you.  The account manager should also be responsible for the setup, implementation and evaluation of your advertising campaigns so you can spend your valuable time running your business.

This is advertising in the 21st century.  Get involved, or watch your business lose customers to those that already are.  For more information on how Loyalty Rewards Marketing can benefit your business, contact William Smith at (888) 654-7779, or email him at wil@temmatek.com.  You may also visit Temmatek’s website at www.temmatek.com.

Temmatek was founded to provide affordable Loyalty Rewards programs for small to medium sized local businesses in the south suburbs of Chicago that may not have their own IT departments, which can develop one from the ground up that will be cost effective.  Temmatek offers a number of advertising options that can be customized for the needs of each individual business.

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If you’d like more information about this topic, or to schedule an interview with William Smith, call Temmatek at (888) 654-7779, or email to wil@temmatek.com.

Photo:
http://www.prlog.org/12036629/1