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FOR IMMEDIATE RELEASE
Incredible Discoveries Announces National Direct Response
Marketing Campaign for Beyond Diet
Top direct response marketing company to employ unique go-to-market strategy to introduce innovative weight loss program to the general public.
POMPANO BEACH, FL (December 4, 2012) Incredible Discoveries®
Beyond Diet is just that! It’s not just a diet; it’s also a community and a way of supporting each other on their weight loss journeys.
Jeff Siegel, CEO of Live Smart Solutions said, “We’re very excited to be launching Beyond Diet via direct response television, and especially feeling confident that partnering with Incredible Discoveries®
“We are extremely excited to be partnering with Live Smart Solutions to bring Beyond Diet to the American consumer,” said Lee Kaplan, Director of Operations - Direct Response Marketing for Incredible Discoveries®
Incredible Discoveries also occupies a unique position in the direct response industry. They are a division of O2 Media™, Inc., which produces the Lifetime Network’s daily morning show for women, The Balancing Act.® As a part of their layering approach in direct response strategy, The Balancing Act® will be featuring Beyond Diet in an educational segment, which will assist in branding and heighten Beyond Diet’s chance of success.
For more information on Incredible Discoveries®’
About Incredible Discoveries
About O2 Media℠
Based in Pompano Beach, Fla., O2 Media™ is a national television production company and pioneer of the branded entertainment industry. Since its inception O2 Media has engaged, entertained and educated viewers with such popular shows as “The Balancing Act”, www.TheBalancingAct.com, and “Designing Spaces”, www.designingspaces.tv on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment®