Incredible Discoveries Announces National Direct Response Marketing Campaign for Beyond Diet

PRLog (Press Release) - Dec. 4, 2012 - CONTACT:
Lee Kaplan
Incredible Discoveries
954.935.3162, ext. 230
Lee@IncredibleDiscoveries.com
www.IncredibleDiscoveries.com (http://www.IncredibleDiscoveries.com)

FOR IMMEDIATE RELEASE

Incredible Discoveries Announces National Direct Response

Marketing Campaign for Beyond Diet

Top direct response marketing company to employ unique go-to-market strategy to introduce innovative weight loss program to the general public.

POMPANO BEACH, FL (December 4, 2012) Incredible Discoveries®, a division of o2 Media, Inc., and one of the largest producers of direct response infomercials, today announced a cooperative direct response venture with Live Smart Solutions to launch a national marketing campaign for Beyond Diet.  

Beyond Diet is just that! It’s not just a diet; it’s also a community and a way of supporting each other on their weight loss journeys.

Jeff Siegel, CEO of Live Smart Solutions said, “We’re very excited to be launching Beyond Diet via direct response television,  and especially feeling confident that partnering with Incredible Discoveries® will give us the edge for a successful campaign."

“We are extremely excited to be partnering with Live Smart Solutions to bring Beyond Diet to the American consumer,” said Lee Kaplan, Director of Operations - Direct Response Marketing for Incredible Discoveries®. “We believe that they offer a truly unique and incredible approach to weight loss that today’s consumers will soon be discovering through the direct response marketing endeavor we’re engaging in.”      

Incredible Discoveries also occupies a unique position in the direct response industry.  They are a division of O2 Media™, Inc., which produces the Lifetime Network’s daily morning show for women, The Balancing Act.®   As a part of their layering approach in direct response strategy, The Balancing Act® will be featuring Beyond Diet in an educational segment, which will assist in branding and heighten Beyond Diet’s chance of success.

For more information on Incredible Discoveries®’ unique go-to-market strategy, please contact Lee Kaplan via email Lee@IncredibleDiscoveries.com, or via phone 954.935.3162, ext. 230.

About Incredible Discoveries

Incredible Discoveries®, a division of O2 Media, Inc.,™ is a fully integrated production and marketing company that specializes in both short form and long form direct response infomercial development.  Incredible Discoveries has a unique approach that allows them to work side-by-side with product manufacturers in developing go-to-market strategies via multi-media venues.  Incredible Discoveries hosts a team of dynamic professionals with years of direct response ingenuity and expertise.  Their unique and fresh approach to infomercial programming has facilitated partnerships with some of the largest agencies and manufacturers in the world. Visit us at www.IncredibleDiscoveries.com.

About O2 Media℠
Based in Pompano Beach, Fla., O2 Media™ is a national television production company and pioneer of the branded entertainment industry. Since its inception O2 Media has engaged, entertained and educated viewers with such popular shows as “The Balancing Act”, www.TheBalancingAct.com, and “Designing Spaces”, www.designingspaces.tv on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment®. Household brands and blue chip companies alike, continue to depend on O2 Media for effectively communicating their message to consumers.  For more information, visit http://www.o2mediainc.com.

Photo:
http://www.prlog.org/12036167/1