“The brand oozes passion and individualism, spurned from the ethos that everyone is a supremebeing, individual, but doesn’t court elitism. I’m passionate about the brand because it has massive potential with its sophisticated street edge,” concludes Siddhartha, co-founder of the company. He also added "Creating an online presence seems to be most essential step from expansion point of view. Thus we have stepped into this digital platform of commercialization where we are bound and determined to come up with enhanced collection. I am quite excited about the launch and I am sure about the enormous responses that we would be getting after the launch.”
Timsy also added to Siddhartha’s statement saying, “We wish to make visits by our customers to our website a daily ritual by offering great deals regularly on an ever changing assortment of products and also to make it a pleasurable place to escape for some moments of brick and mortar shopping”
Internet, being the most socialized stage, can set the businesses on the rise, and fashion is the biggest concept on internet. The website design is being done keeping in mind the convenience for visitors – it would be feature rich, user-friendly as-well-as search engine friendly. The following attributes are there on the site:
Easy and clear navigation with secure SSL encrypted payment communications
Choose and pick items easily with unique features such as ‘Shop by clothing’ and ‘Shop by mood’
Constant updation of latest trends and styles.
Regular updates through social media like Twitter, Facebook, Pinterest etc.
High quality articles, blogs, newsletters
Online presence will help increase the brand’s recognition across the world by catering to both existing and new customers. Interaction with customers will also be strengthened through multiple social media.
About I Know Studio:
I Know Studio is an innovation of young and promising duo designers, Timsy and Siddhartha. They looked into ways of doing things uniquely and their entrance to fashion worlds was remarkable. They exhibited their collections in malls and hotels as a beginning and their recognition there led them to realistic arena of fashion. They participated in various exhibitions and fashion shows, where their designs received enormous admiration. Their work was really appreciated and their participation was remarkable.Timsy and Siddhartha looked and thought about different areas of working and grounds for innovations, and now they are stepping into online fashion world.
I Know Studio