A relative newcomer to the list of offshoring destinations compared to India and the Philippines, South Africa has emerged as an attractive location for outsourcing. When asked about the growth of the call centre industry in South Africa, Mr Allison said, “We must acknowledge the efforts of the South African government in recognising the potential of the industry and its support of its growth through favourable subsidies, training schemes and incentives. In addition, the availability of a well-educated, customer centric talent pool, IT infrastructure and time zone has made South Africa a very viable proposition to its more established counterparts in Asia. This is positive for the economy in terms of job creation and recent statistical data reveals higher per capita disposable income which means 2 things – the call centre industry will continue to grow as will sales of whisky!”
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