1. Latest News
  2. Submit Press Release
  1. PR Home
  2. Latest News
  3. Feeds
  4. Alerts
  5. Submit Free Press Release
  6. Journalist Account
  7. PRNewswire Distribution
Reward Gateway Logo

Birmingham City Council achieves fantastic first year engagement with new benefits programme

Birmingham City Council has achieved great engagement and spend levels just one year on since the launch of their employee benefits programme ‘My Birmingham Rewards’.

 
PRLog - Dec. 4, 2012 - The programme was introduced in an environment of pay freezes at the council and has had an incredibly positive effect on staff morale, despite it being a difficult time.

The scheme, supplied by Asperity Employee Benefits, provides employees with over 3,000 offers at leading brand products and services, like Sainsbury’s, Argos, B&Q, Boots and House of Fraser. Employees have already saved over one hundred thousand pounds- with total spend already reaching over £1.5 million.

BCC also pioneered employee discounts with a hundreds of local retailers, so that their staff could benefit from local everyday savings. As a result, local businesses have benefitted from increased sales from the offers that are communicated weekly to the whole workforce.

The council has an incredibly large and diverse workforce, with over 48,000 staff in 600 locations. BCC’s aim was to provide a benefits programme that reached out to all corners of their workforce.

“We chose Asperity because of their passion and dedication to employee engagement” confirmed Raffaela Goodby, Head of Engagement at BCC. “We were also incredibly impressed by their flexibility around tailoring the programme to match BCC’s objectives.”

As ‘My Birmingham Rewards’ approaches its first anniversary, it has proven to be an overwhelming success. The scheme was nominated for the ‘Most effective programme launch campaign’ at the 2012 Benefits Excellence Awards and was a finalist at The Personnel Today Awards 2012.

--- End ---

Click to Share

Contact Email:
***@asperity.co.uk Email Verified
Source:Asperity Employee Benefits
Phone:02073132615
Zip:W2 5RT
City/Town:Paddington - London - United Kingdom
Industry:Human resources, Business
Tags:employee benefits, employee discounts, employee engagement, flexible benefits, voluntary benefits
Shortcut:prlog.org/12035986
Disclaimer:   Issuers of the press releases are solely responsible for the content of their press releases. PRLog can't be held liable for the content posted by others.   Report Abuse

Latest Press Releases By “

More...

Trending News...



  1. SiteMap
  2. Privacy Policy
  3. Terms of Service
  4. Copyright Notice
  5. About
  6. Advertise
Like PRLog?
9K2K1K
Click to Share