1. Latest News
  2. Submit Press Release
  1. PR Home
  2. Latest News
  3. Feeds
  4. Alerts
  5. Submit Free Press Release
  6. Journalist Account
  7. PRNewswire Distribution

Red Door’s Jeannie Fratoni to judge the first IAB Rising Stars Digital Video Ad Format Competition

- Co-Founder will help select the best in-stream, linear interactive digital video ad product concepts -

 
PRLog - Dec. 3, 2012 - Jeannie Fratoni, co-founder of Red Door Interactive (http://www.reddoor.biz/), a strategic partner dedicated to ensuring businesses engage their customers wherever they are, will judge first IAB Rising Stars Digital Video Ad Format Competition (http://www.iab.net/digitalvideorisingstars).

Fratoni, an experienced judge and member of the Mobile Rising Stars Agency Working Group (http://www.iab.net/risingstarsmobile/judges), will critique the organizations’ competition, including more than 50 in-stream, linear interactive digital video ad product concepts.

“I’ve judged numerous industry awards such as the Webby Awards, Internet Advertising Competition (IAC), International WebAward Competition and Davey Awards. I’m looking forward to reviewing these digital video ad formats and their potential to engage and delight users,” said Jeannie Fratoni of Red Door Interactive. “This competition was created to support digital advertising creativity and increase larger ad spends across multiple screens and I’m excited to be a part of this first ever competition and represent Red Door.”

The judges will review the ad units for their potential to drive brand equity at scale and submissions will be evaluated on the following criteria: user experience, branding, functionality, integration and adoption. The winners will be announced February 2013 at the IAB Annual Leadership Meeting.

“The Rising Stars Display and Mobile Ads award programs have both been very successful and I’m excited to work with our industry’s leaders to establish the form of advertising that will replace the classic 30-second commercial,” said Peter Minnium, Head of Brand Initiatives, IAB. “It’s an honor to shepherd in the new wave of Rising Stars.”

--- End ---

Click to Share

Contact Email:
***@stalwartcom.com Email Verified
Source:Alyson Jamison
Country:United States
Industry:Advertising, Internet
Tags:Interactive Advertising Bureau, red door interactive, rising stars, digital video
Shortcut:prlog.org/12035827
Disclaimer:   Issuers of the press releases are solely responsible for the content of their press releases. PRLog can't be held liable for the content posted by others.   Report Abuse

Latest Press Releases By “

More...

Trending News...



  1. SiteMap
  2. Privacy Policy
  3. Terms of Service
  4. Copyright Notice
  5. About
  6. Advertise
Like PRLog?
9K2K1K
Click to Share