Carl oversees all of Digitas' Media Capability which is one of the largest digital planning and buying groups covering all facets of digital media including search, display, mobile, social & smart TV. Digitas' media professionals produce ideas that drive impact for their clients.
Carl will speak on the topic of "The Future is Now: Ensuring Your Brand Remains Competitive as Digital Marketing Rapidly Evolves."
The new TLD landscape will impact digital branding strategies worldwide. Organizations need to plan how they will allocate resources to protect their brands and leverage opportunities. Fremont will offer insight into whether your brand should go on the offensive, the defensive or both. He'll also discuss what you need to be doing right now to develop your digital strategy and build the relationships and partnerships you need to drive your brand forward.
Fremont joins a faculty of TLD applicants, advisors, brands, agencies as well as the domain and registry community who will set the stage for two days of learning and networking just as ICANN’s new TLD program goes live.
The congress is supported by The Advertising Club of New York, Afilias, Domain Incite, CircleID, WIPR, TheDomains, Domain Name Wire and Jovenet and features senior speakers from Afilias, DomainDiction, Neustar, Interbrand, L’Oreal, Frontier Communications, Landor, Donuts, Citibank, Dot.Org (The Public Interest Registry), Dot.Ski, Columbia Business School, and Deloitte.
For more information or to register to attend please visit www.gtldworldcongress.com or contact Christine Hess at firstname.lastname@example.org.