Leff’s Atlanta Media Launches “News from the PR Dept.” Section

Dec. 3, 2012 - PRLog -- It’s been seven years since Atlanta public relations executive Mitch Leff launched Atlanta’s most comprehensive database of local media, Leff’s Atlanta Media (www.leffsatlantamedia.com), and the site continues to grow.  This month, the site will add a new section, “News from the PR Dept.,” tracking news items of interest to media and public relations professionals.

The new feature will appear on the Leff’s Atlanta Media blog and in the site’s monthly “Mitch’s Media Musings” newsletter and will include:

●      New account wins by local public relations agencies,

●   New hires at agencies and at corporate, government and non-profit entities,

●      Awards and recognitions and

●      News about new campaigns.

Items for submission to “News from the PR Dept.” should be sent to Beth Wieder at beth@leffassociates.com.

“Atlanta has one of the largest and most creative public relations communities in the country, and this new feature is our effort to highlight some of that talent,” said Leff.

Over the years, Leff’s Atlanta Media has grown to include new types of media and new tools for the hundreds of companies that use the service to market their products, services, events and issues to Atlanta’s diverse media community.

Designed to provide comprehensive contact coverage of Atlanta’s media outlets, the Leff’s Atlanta Media database includes contacts at newspapers, magazines, radio, television, blogs, websites and Atlanta-based national bureaus.  Contacts are easily searchable by outlet name, reporter name, beat or media type.

Keeping Track of Atlanta Media

When Leff launched his online database in 2005, Atlanta’s media was still very much as it had been for decades; newspapers and magazines often covered the whole metro area, and Internet content was considered sort of a bonus for a print publication.  Of course, the online portion has changed a little since then.

The Leff’s Atlanta Media database has grown from its original concept of simply providing comprehensive media contact information:

·      The “Mitch’s Media Musings” blog and newsletter gives detail on changes in the database, including notable staff changes, media moves, new programming, new sections/features and trends.

·      The site also offers basic PR Guidelines and templates for commonly used press materials, so a small business or non-profit could begin doing PR on their own.

Items on recent Leff’s Atlanta Media Blog posts include:

●      Details of changes in local Associated Press reporting staff,

●      News of a new editor at Creative Loafing,

●      Explanations of the sweeping overhaul and staff changes at the Atlanta Journal-Constitution’s daily community pages and

●      Best-practice recommendations for PR agencies for distributing press releases effectively.

About Leff’s Atlanta Media

The online directory includes more than 1,500 Atlanta-based media, including reporters, editors, anchors, news directors, photographers, assignment desk managers, producers and more. Atlanta's media community is ever-changing, and Leff's Atlanta Media keeps up with all the changes.  

Every month, dozens of updates are added to the database, including new publications, staff replacements, new hires, eliminated positions and defunct media outlets.  In maintaining the database’s accuracy, Leff regularly calls and visits reporters, editors and producers in their newsrooms, perusing newspapers and magazines to verify and update their information.

Subscribers also have access to Leff’s Atlanta Media Blog, with constantly updated information about the local media community. Cost: $199 annual subscription for PR agencies, companies, and governmental organizations.  Special pricing is available for non-profits.

About Mitch’s Media Match

Mitch's Media Match (www.MitchsMediaMatch.com) is an online service for Atlanta-based media that matches their story assignments and story concepts with local sources and experts.  Subscribers are kept up-to-date through a twice-daily email blast, and reporters can search the database for experts for free. Mitch’s Media Match (M3) is the first and only service of its kind in Atlanta. Cost: $150 annual subscription for public relations agencies, companies, and governmental organizations, $125 annual subscription for non-profit organizations.

About Mitch Leff

Leff’s Atlanta Media editor and publisher Mitch Leff edited the Cohn & Wolfe Atlanta Media Guide for several years and for more than 20 years he has provided media relations services to clients in Atlanta and around the nation. He received a 2012 Phoenix Award from the Public Relations Society of America (PRSA) Georgia chapter.